| Although the performance of the ambitious 361 | | | | This time, 361 degree program three years |
| degree sports marketing strategy, but I do not | | | | invested 60 million yuan to the China Central |
| know a major sporting event was extremely | | | | Television. Including naming rights, product |
| well-placed opponents, or have been deliberate, in the | | | | development, marketing and other items. |
| Olympics, NBA and other events, few see the 361 | | | | It is reported that by the end of 2005, 361 |
| figure. It's sports marketing practice for many in the | | | | degrees and CCTV -5 "entertainment basketball," the |
| industry say "can not read." Such as sponsoring | | | | official contract, want to create the "most popular |
| CCTV-5 "entertainment basketball", signed the | | | | basketball entertainment." It is so "Super Girl", played |
| Olympic Council Malaysia, sponsored by the National | | | | with the slogan "give ordinary people a dream, no |
| Diving Championships (Diving is also a time when | | | | national election threshold Sea Story" in the hope for |
| putting on shoes?) So. There is no doubt that the | | | | young people aged 15-24, in 20 cities at more than |
| 361 degree experiencing the "past is no longer | | | | 600 venues, including Field "three on three", "outside |
| mentioning" change name after the incident, | | | | the arc," "slam dunk", "fun shoot", "Globetrotters |
| maintaining a high growth momentum, as of March | | | | choice" and 15 Challenge Cup open competition. |
| 31, 2008, in China, 361 degrees more than the retail | | | | At that time, the responsible person 361 |
| stores Adidas (4826), and special steps (5206), to | | | | degrees, 361 degrees and CCTV-5 to create "361 |
| 5543, and followed by Li Ning (23.05,0.55,2.44%) | | | | degree entertainment basketball," hope "and tries to |
| (6445) and Anta (5867) followed. 361 degrees on a | | | | go beyond learning Mengniu and Hunan Satellite TV |
| more favorable situation, it was this year on June 30 | | | | together to create super-woman marketing fast |
| listed on the Hong Kong Stock Exchange, becoming | | | | moving consumer goods model." |
| Anta, especially after yet another step in the Hong | | | | More than 300,000,000 invested in Guangzhou |
| Kong-listed sportswear company, Jinjiang. Ding Wu | | | | Asian Games |
| No. 361 degrees in the company president said after | | | | "Entertainment Basketball" on CCTV is a big |
| listing, 38.9% of the funds raised will be used to | | | | production, but 361 degrees, this is only the tip of |
| develop and improve brand recognition. | | | | the iceberg of its sports marketing. |
| Sports marketing sponsorship China Badminton | | | | According to Feng Zhao said the 361 degrees |
| Team from the beginning | | | | in the 2010 Guangzhou Asian Games will be more |
| According to Zhao Yong introduction, 361 | | | | than 300 million yuan investment, the Guangzhou |
| degrees in sports sponsorship, beginning from | | | | Asian Games to become the only sports apparel, |
| badminton. Since 1997, the predecessor of 361 | | | | "senior partner", and the Olympic Council of Asia, the |
| degrees, "Buick", is the national badminton team | | | | official worldwide sponsor. And Zhao Yong also said |
| sponsor, the partnership up to 8 years, has continued | | | | the other data, 361 degrees in the Guangdong region, |
| into 2005. | | | | sales in 2008 reached 800 million yuan. |
| With the Chinese badminton team with brilliant | | | | In addition, 361 degrees is also sponsored |
| achievements in the international arena, 361-degree | | | | many other targeted the "vice-business" event. |
| brand also will reputations. Also now, though 361 | | | | For example, the Chinese University Basketball |
| degree multi-brand strategy has been carried out the | | | | Super League (CUBS), which is the one of three |
| strategy, but when someone asked Zhao Yong, "said | | | | basketball tournament, with the Chinese University |
| 361 degrees, you will remember what", some people | | | | Basketball Association (CUBA) different, CUBS allows |
| still say "Badminton." This is also willing to see 361 | | | | registered in the Chinese Basketball Association, |
| degrees, because at this time 361 degrees with a | | | | "professional athletes" participating, not just in school |
| specific point has been connected. | | | | students, increasing the game's audience. |
| 361 degrees with the story between the | | | | Marathon is also sponsored by the object 361 |
| Chinese badminton team has not yet finished. 2008, | | | | degrees, in their view, running is the most extensive |
| 361 degrees again cooperate with the Chinese | | | | sports audience. At present, the 361 |
| badminton team, signing Li Yongbo, Lin Dan, Zhang | | | | degree-sponsored marathon, including Xiamen |
| Ning and other badminton star, 361 degrees claiming | | | | International Marathon, Golden Gate International |
| to "national badminton team championship of the | | | | Marathon, and Zheng Kaiguo International Marathon |
| world's top team" into a "national brand 361 degrees" | | | | (Zhengzhou to Kaifeng). On 361 degrees, these are |
| and "professional sports equipment arena. " | | | | good markets. |
| In addition to badminton, the other "national | | | | This seems consistent with 361-degree |
| sport" table tennis are among the list of 361 degrees, | | | | advertising word "love more than once." However, |
| which from 2009 China Table Tennis Super League to | | | | after 361 degrees experienced several stages of |
| become the title sponsor. | | | | development, and the name changed several times. |
| CCTV-5 "entertainment basketball" and Super | | | | According to public information, 1983, issue of the |
| Girl | | | | father-Ding Ding Wu Tong investment of 2,000 yuan, |
| Badminton to win the 361 degree visibility, but | | | | was set up Huafeng footwear, handmade shoes, the |
| the number appears in the D Wu, a small minority of | | | | first is just a square, can only produce five pairs of |
| the movement, obviously can not keep up the pace | | | | shoes per day; later renamed Beautiful shoe |
| of expansion compared to 361 degrees, they are as | | | | "everything Music ", was first introduced to Taiwan's |
| many as 300 million Chinese basketball fans more | | | | shoe machine manufacturing shoes, dress shoes, |
| sense interest. But basketball has been more of rival | | | | although this airtight, easy to odor, but the market is |
| resources "partition" or less, and then fill it very | | | | popular in the Northeast, said that up to 20% market |
| difficult to squeeze. | | | | share; in 1994, renamed everything music the "Buick" |
| 361 degrees was not even spotted a | | | | and started producing their own brand of sports |
| "basketball tournament," tournament --- CCTV -5 "fun | | | | shoes, the name of the origin, allegedly because of |
| basketball." This is then followed Mengniu title "Super | | | | the pattern that the United States Buick "bullet" is |
| Girls" "grassroots marketing" approach, the naming | | | | very beautiful; in 2004, the U.S. General Motors |
| rights Mengniu spent 28 million yuan, but also makes | | | | interference "Buick" changed its name to 361 |
| the Mongolian Cow Sour Yogurt sales of 800 million | | | | degrees. |
| yuan from 2004 up to 2005 2.5 billion years. | | | | |