| Imagine getting a super star celebrity to come to | | | | If you can offer them a series of shows even better |
| your event for free or at a really reduced price. Can | | | | leverage to play with. See if other companies or |
| you imaging the attraction that would be at your | | | | groups may be interested in having events after |
| next event? | | | | yours with the same celebrity to give more bookings |
| Celebrities come in all shapes and sizes and of course | | | | at the same time. (Notice I said "after" your event!) |
| corresponding costs. Even local celebrities can be | | | | 3) Look For Cancelled Events |
| expensive. | | | | If you can find out about events that have been |
| But there are ways that you can reduce the cost to | | | | canceled you maybe able to negotiate super deals |
| your company and still have these stars at your | | | | with the celebrities as all of a sudden they have a |
| events: | | | | gaping hole in their schedule and in their bank balance. |
| 1) Get A Sponsor | | | | If you can save their day, they will most likely be |
| There are a lot of companies looking for new and | | | | very willing to pay in good with a discount to you. |
| unique ways to promote themselves these days. | | | | 4) Link To A Charity |
| Competition is high and they are always looking for | | | | Linking an event to a charity is a win-win-win situation |
| the edge over their competition so they may be | | | | for everyone. |
| very willing to foot the bill for you. The publicity could | | | | The charity gets help, the celebrity gets to be seen |
| be substantial for them. | | | | as sympathetic to the audience and you also get |
| This will be specially true if the celebrity has a certain | | | | better deals, however make sure that your celebrity |
| charity or advocacy that is in alignment with the | | | | really believes in the charity. |
| company and they may want to support each other. | | | | There would be little point in having "The Marlboro |
| 2) Book Early | | | | Man" promoting healthy living and similar causes. It |
| There is nothing better than being fully booked | | | | just is not in alignment with the messages being put |
| weeks or even months in advance. It reduces | | | | out. |
| marketing and advertising costs for the entertainer | | | | I think also you should be a believer in the cause or |
| and gives them peace of mind for the future. If you | | | | the charity. Do not misuse charities to advance |
| book in advance, they will often give you discounts | | | | yourself, but if used correctly can be a great way of |
| so that they can get all their bookings planned out. | | | | promoting everyone and reducing cost. |