| Have you noticed that speakers at conferences and | | | | audience. Different groups will react to your same |
| events are considered as the "go to" expert in their | | | | materials in different ways. |
| field just because they are positioned as a speaker? | | | | 6. ADD VALUE - Prepare some hand out materials |
| Speaking and presenting are great ways of extending | | | | that your attendees can use to write their notes on |
| your reach and promoting your expertise so that you | | | | as you speak. This is a great opportunity to provide |
| attract more clients. | | | | your audience with worksheets that list resources |
| Here are 7 tips to enhance your professional | | | | your company can provide. |
| presentations. | | | | 7. REVIEW AND REFINE - After the event, seek |
| 1. DO YOUR RESEARCH - If you have been | | | | feedback from the event organisers on your |
| approached to speak at an event, make sure that | | | | presentation. Take the time to capture thoughts and |
| you check with the events organiser who has been | | | | amend your presentation to incorporate your |
| the most recent speakers and what they talked | | | | learnings on what went well and what you would like |
| about. You need to make sure that you provide | | | | to improve for your next speaking gig. |
| value to the attendees and do not repeat what | | | | YOUR POWEFUL PRESENTATION ACTION PLAN: |
| others have spoken about. | | | | 1. If you are not experienced in professional speaking, |
| 2. PREPARE FOR SUCCESS - As the group you are | | | | search on the Internet for your local branch of |
| speaking with will probably have had other events, | | | | "Toast Masters", a global not for profit organisation |
| ask the event organiser what success will look like | | | | whose goal is to help their members become more |
| for their attendees. | | | | proficient in public speaking. |
| 3. MAKE IT RELEVANT - Once you know who your | | | | 2. Review communities where you might be able to |
| attendees will be and their background, make sure | | | | speak to reach more of your ideal clients and set |
| that you customise your presentation with case | | | | yourself a goal of finding at least one speaking |
| studies that are relevant to their industry, geography | | | | engagement to take place in the next 90 days. |
| and background. | | | | 3. Use the tips above to help you prepare to wow |
| 4. BE TECH SAVVY - If you plan to include video and | | | | your audience and power up your presentation. |
| audio clips in your presentation, make sure that these | | | | Speaking and presenting is a great way to reach an |
| are of a high quality and that launching the audio or | | | | extended audience and enhance your credibility as an |
| video clips runs smoothly. Only use technology you | | | | expert in your field. Power up your presentations to |
| are proficient in using. | | | | build your brand and attract more of your ideal |
| 5. SEEK SIGNALS - As you start your presentation, | | | | clients. |
| be aware of signals you are getting back from your | | | | |