| Organising corporate events can be exciting and | | | | 3. Use short copywriting for direct mailers or |
| interesting but simultaneously stressful and | | | | newspaper advertisements. Good editing and good |
| nerve-racking. This is especially true when corporate | | | | writing go hand-in-hand to create impact for your |
| event managers are faced with a dilemma in | | | | publicity pieces. Also, thick information packs are out |
| balancing the need to create an enjoyable and | | | | of the question, unless specifically requested by the |
| beneficial event, and at the same time entrusted | | | | recipient. |
| with the responsibility to create publicity for it. | | | | 4. Try not to use copywriting that may be a tad too |
| Nevertheless, if the right approach is used, creating | | | | creative or flowery. Your audience has no time trying |
| publicity for corporate events will become an easier | | | | to figure out your message, and it is best that you |
| task to manage. The following tips will provide you | | | | send them something direct and concise. |
| with an insight on some of the best practices used in | | | | 5. Although it may be common sense to include a |
| creating publicity. | | | | contact number or an email address in your publicity |
| 1. It's always a good idea to work in a team, and | | | | pieces, you may be surprised that many corporate |
| delegate the task of creating publicity to a particular | | | | event organisers actually overlook this. Keep this in |
| team member. This way, you won't be caught up in | | | | mind so that you can be contacted for further |
| the legwork, but rather be involved from an event | | | | information. |
| manager perspective. Your responsibility then is to | | | | 6. No one wants to read outdated information. That |
| make decisions and guide others in getting things | | | | is why your press releases should be kept as |
| done for you. | | | | relevant and up to date as possible. |
| 2. Selecting the right person to delegate this task to | | | | 7. Always stick with the truth when you are |
| is also an important factor in making your event a | | | | answering questions from the media, or holding a |
| success. It is essential for this person to possess the | | | | press conference. Many corporate event managers |
| necessary contacts with media companies, such as | | | | tend to exaggerate and end up presenting an event |
| television stations and newspapers, way before the | | | | that falls short of expectations. |
| event kicks off. | | | | |