| Did you know that only 50% of people who start | | | | form. If 50% of them bail out during the registration |
| filling out your registration form will actually complete | | | | process, you're leftwith only 150 registrations. But if |
| it? | | | | you're able to capture even 20% of those who |
| This is a scary statistic. Imagine how much more | | | | started to register but didn't finish, that's an additional |
| successful your event would be if you could get just | | | | 30 registrants! Of course, the numbers will be |
| half of those "undecided" folks to register. Imagine | | | | different for every event. And, the larger the |
| how much more energy there would be in the room, | | | | expected turnout, the larger the impact. |
| not to mention how much extra cash would be in | | | | This is where the automatic follow-up comes in. If |
| your company's bank account. | | | | you have this capability, you can often persuade |
| It's NOT an insignificant number. | | | | 20%, 30%, or more to come to your event who |
| This is why automatic follow-up with registrants who | | | | would not have come otherwise. |
| "bail out" before they're done securing their seat is | | | | If you're a full-time event planner, you'll look good in |
| very important. | | | | front of your superiors for increasing attendance. |
| Online registration makes life far easier on both event | | | | And if you're a business owner, you'll experience the |
| planners and registrants, but the right system can | | | | joy of a fatter bank account. |
| also increase attendance and decrease cost for your | | | | Right now, most event registration systems do not |
| company. | | | | offer automatic follow-up with people who started to |
| If you don't have an automated way of tracking | | | | register but didn't finish, but it's a capability worth |
| folks who abandon registration forms half way | | | | searching for because it can offer you great rewards. |
| through and following up with them, you're leaving a | | | | Make sure to find a system that will encourage |
| lot of money on the table. No, it's worse than that. | | | | 'fence sitters' to come to your event rather than |
| You're burning up cash that would otherwise be | | | | give up on it because it is an easy an effective way |
| yours! | | | | to increase your attendance and profit for every |
| Think I'm over exaggerating? Think again... | | | | event. |
| Let's say you're shooting for 200 people at your | | | | I sincerely hope this article makes your conference |
| event. And let's say 300 people hit the registration | | | | and event registration even more successful! |