| We live in a world where perception is what matters | | | | Choose a cause and contact the relevant charity and |
| not the reality. Most people form opinions and make | | | | find out how you can be of help to them especially |
| decisions based on what they "perceive" to be the | | | | providing your Artistic Talent to make the |
| reality and not what the actual reality is. | | | | surroundings a better place and off course people will |
| In the world of business and especially the Art | | | | see the murals etc and your name on it. |
| business, people consider some people as "experts" | | | | 5. Communicate Regularly Through Emails and |
| and attach more value to that Artist's work because | | | | Newsletters. |
| they are better known. In many cases they are not | | | | To augment your perceived expertise, you need to |
| more talented or do not do a better job than new | | | | portray yourself as being organised and eager to |
| unknown artists but we assume that they are more | | | | build a relationship with your customers and followers. |
| talented and skilled because they are better known. | | | | This can be done effectively through the sending out |
| This means that if in relation to your Art Marketing, if | | | | of regular emails and newsletters. Your |
| you want to sell more art and increase your art | | | | communication should not be a sales pitch but sharing |
| prices the formula is to get yourself out there and | | | | of information about what you are doing, upcoming |
| increase your profile. Picasso was a great artist but | | | | events, art you are producing, tips etc. |
| he also clearly understood the power of fame. | | | | Create a database of emails and addresses. This |
| Now as an emerging artist in a competitive | | | | database is going to be the foundation to your Art |
| environment, very very few of us will ever become | | | | Marketing Strategy as it is these people with whom |
| as well known as Picasso. But it's still important for us | | | | you will build a relationship and they will buy your Art. |
| to do what we can to get your name out there. | | | | Increasing your database should be your crucial Art |
| If you're an emerging artist, here's a list of what you | | | | Business Strategy. |
| should or could be doing to get known. And if you're | | | | 6. Organise a Live Workshop |
| already established, read through the list and see if | | | | For any product you are thinking of buying, if you |
| there are any strategies you've missed that you | | | | were presented with a live demonstration of how it |
| could do even more to spread your fame. | | | | works or given a live lesson, your confidence in the |
| Go through the strategies listed below and see what | | | | product will no doubt increase and you will perceive |
| you can put into action immediately and "do it". Little | | | | the person doing the presentation an expert. |
| by little you will see your name spreading and your | | | | In relation to your Art Marketing, next time you are |
| contacts increasing. | | | | creating your artwork, think of how you can show |
| 1. Join Forums, Organisations and Networking Groups | | | | people your work in progress. It will help to form a |
| Joining your local Art Groups, Online Forums and local | | | | relationship with potential customers and create a |
| business organisations is a popular way of getting | | | | curiosity in them about your art. |
| better known. Remember in the Business of | | | | In these days with the internet, you could have |
| Marketing Art everyone you meet is a potential | | | | yourself filmed whilst you are creating your artwork |
| customer and they all have families and relatives that | | | | for your forthcoming exhibition giving your viewers a |
| might be interested in what you have. | | | | talk on what you are doing and then put the video |
| Participating in online forums is a fantastic way of | | | | onto You Tube or your website and invite visitors |
| getting your name out there and linking up with like | | | | and people on your mailing list to the viewing. |
| minded people to increase your awareness of what's | | | | 7. Link Up With A Charity or Other Event Organiser |
| happening in your industry. By providing answers to | | | | If you can publicly support a charitable cause, it will |
| and solutions to your fellow artists, you will slowly | | | | boost your Art Marketing and give good PR whilst |
| position yourself as an expert and people will start | | | | benefiting the charity. |
| getting drawn towards you and your artwork. | | | | Select a charity that with a cause you can connect |
| Do your research and find out about local networking | | | | with and prepare artworks related to the charity and |
| events and join them. However join only 1 or 2 at a | | | | charitable event. So e.g if you are concerned about |
| time and slowly develop your credentials within these | | | | World Preservation, then you could create an |
| groups. | | | | exhibition around the greenhouse effect. |
| 2. Create a Web site/Blog- Purchase your own | | | | Most charities have a large database and so you will |
| domain name. | | | | be able to tap into this and also the charity will be |
| As an Art Marketing Strategy, Online marketing is | | | | able to give fantastic media exposure if done the |
| one of the most effective ways of getting your | | | | right way. |
| name out there and positioning yourself as the | | | | 8. Become an Author and Write a Book |
| expert but it has to be done correctly. In this day | | | | There has never been a better time to think about |
| and age you definitely need your own BLOG. A blog | | | | producing a book then now thanks to the availability |
| is a fantastic tool to interact with your followers and | | | | of self-publishing tools. Writing a book will immediately |
| position yourself as an expert. | | | | stand you out as the expert. |
| You also need your Art Website which should be | | | | I know that the concept of writing a book can be |
| there to showcase your work effectively and is your | | | | scary and you may think surely I cannot do this. Your |
| own online gallery. However the website has to be | | | | task is simply to come up with material that a reader |
| structured to attract customers and when they | | | | would find useful for e.g you can write about the |
| arrive, they need to be made to take the desired | | | | struggles of an emerging artist or your views on Art |
| action. Above all your website needs to portray you | | | | Being an Investment. You do not have to write |
| as an Expert. | | | | full-length novels, short books and ebooks are |
| It is also very important to ensure that you procure | | | | becoming increasingly popular. |
| your own Domain Name. | | | | Focus on your expertise and come up with ideas for |
| The strategy here is to ensure that when someone | | | | a title. Then write material chapter by chapter in |
| types in your name in google, your website, blog, | | | | outline only and gather a sense of whether the topic |
| articles all appear. Imagine the confidence people will | | | | you have chosen will work or not. The whole process |
| have straight away when your name is splattered all | | | | can actually be a lot of fun. |
| over the first page in Google. | | | | If time and writing skills is an issue, then there is a |
| 3. Write Articles. | | | | solution here. All you have to do is come up with the |
| Writing articles can be an excellent Art Marketing | | | | concept and then you can hire ghostwriters to write |
| Strategy and can establish you as an expert. | | | | the book for you. |
| How it works is that you write about a topic for | | | | 9. Get On The radio. |
| example the medium that you use, or how someone | | | | If you can be invited as a guest on the radio and be |
| should look after the painting they have bought, etc. | | | | interviewed, it will provide you with amazing free |
| Brainstorm article topics that would give valuable | | | | publicity and you will immediately become well known |
| information and position yourself as an expert in your | | | | (even a celebrity) |
| area. | | | | Prepare a Press Release about a local event you are |
| Let us say someone is searching for Glass Art and | | | | doing or your know works and include in the press |
| they land on your article about Glass Art. Immediately | | | | release the fact that you are available for an |
| they will see you as the person to go to if you want | | | | interview. Or you can seek out radio programs where |
| Glass Art because of your perceived knowledge. | | | | you could give the producers/ show host something |
| You then get your articles published in the right | | | | interesting for their listeners. |
| places and have the interested reader to then go to | | | | Make sure you obtain a recording of your interview |
| your Artist Website or Blog or get in touch with you. | | | | which you can then put onto your website, email it |
| You can have your articles published in magazines, | | | | or even have it transcribed and written into your |
| websites, ezines, newspapers and other places that | | | | book. |
| your readers will be going to. | | | | 10. Get on TV. |
| 4. Get Involved in Your Local Community. | | | | Getting on TV is off course the most difficult but is |
| Taking a genuine interest in what is happening in your | | | | the best way to attain celebrity status. The beauty |
| local community and where possible applying your | | | | of TV is that viewers see you and if they see you in |
| talents to make the community a better place will | | | | action, they start to think they know you. |
| have an amazing positive influence on yourself and | | | | Search for TV programs that regularly feature |
| your Art Marketing and Business. | | | | guests and might see you as a suitable candidate. |
| Donating to local causes and serving in town | | | | Then find out who the right contact person would be |
| committees will all increase goodwill towards you and | | | | and make your pitch for a guest appearance. |
| increase your image and profile. | | | | |