Be Prepared: Working With a Professional Speaker

The responsibility for choosing the speakers who willcharged to the conference account.
make a meeting or conference a valuable and5. Is money already available or does it have to be
dynamic event is a challenge faced regularlyapproved?
throughout the business community. If you are theProfessional speakers require a retainer fee to hold
one in your organization with this task, I offer somethe date. The balance is expected prior to or at the
tips to arranging for the speakers that could makepresentation. Details of payment will be spelled out in
the difference between a routine event or athe contract provided by the speaker.
memorable learning and growing experience.6. What audio visual equipment do you have
First know what you want to accomplish. Then lookavailable?
for an expert in that field.Arranging for the equipment needed by the speaker
Once you find the speaker most suitable for yourare part of the planners' job and their cost is part of
needs, contact between the meeting planner and thebudgeting. The requirements will be included in the
speaker prior to the presentation is necessary.contract and are the responsibility of the meeting
When calling a speaker, be prepared!l. What is theplanner.
date, time and location of your event? Is there7. What facilities do you have available?
flexibility?A conference with many speakers often includes a
Many meetings are planned before the search for ahospitality suite in the hotel. Invite your speakers to
speaker begins and this could result in difficulty inuse this facility prior to their presentation, especially if
getting the speaker you most desire. If you makeovernight accommodation is not provided. A few
your initial call to the speaker with two or threemoments to prepare personally before the
optional dates you will have a better chance ofpresentation and knowing your speaker has arrived
getting a commitment from the desired speaker.will settle any last minute concerns. This also can give
2. What is the time available ?the introducing person a few moments to get
Professional speakers start and finish on schedule andacquainted with the speaker.
deliver an appropriate amount of material in the8. What are the names the speaker will need to
allotted time. Too much material in too short a timeknow to find the right place and prepare their
leaves participants tired and confused. Too littlepresentation?
information results in a bored and disinterestedAn individual who greets, introduces and thanks the
audience who leave the meeting lacking energy andspeaker and assists with any handouts or audio visual
commitment to implement the information into theirequipment is a treat for the speaker. Checking the
lives. The time must fit the topic content to leavemicrophone, lights and other equipment with the
the participants motivated and energized.speaker will help get the event on track and avoid
3. What topic is required ? Why are you having thisdistracting interruptions later.
meeting ? What new information and skills do you9. What feedback opportunities do you want?
hope to have the participants acquire ?Speakers often bring their own feedback sheets to
The clearer you can be with your expectations thegather opinions from the audience. As a planner, do
better the chance that your needs will be met. Givingyou want separate evaluation forms to see if the
your speaker the benefits you hope to achieve withspeaker met your expectations? What information
the individuals involved help her plan the material towill you want from these and who is to be
best suit the situation.responsible for them?
4. What is the financial budget? How will this be10. Is the speaker going to sell books, CD's, tapes,
spent?posters etc.?
Speakers have fees for their services. The price isSome companies will not allow product sales at their
influenced by the length of the presentation, themeetings while others encourage it. What policy do
handouts required and the size of the audience. Someyou have about this? Be sure the speaker knows
speakers negotiate the cost of workbooks andyour policy.
handouts. Payment of travel, meal and hotelWith some careful planning you will arrange a first
expenses is expected and can be billed after theclass event that provides the desired benefits to
event or sent as a retainer. Often conferenceenhance your companies conference and meeting
planners arrange for the speakers' expenses to besessions.