| Blogs have created a buzz for numerous reasons like | | | | you work with? Find it difficult to communicate your |
| an outlet for news and information, a public forum | | | | news with them? Blogs can work out to your benefit |
| for participation, search engine optimization, as well as | | | | by creating a forum for you and your peers to |
| education and training purposes. Blogs serve countless | | | | deliver news to all the members at once. It also |
| purposes and depending on how the blogger uses it, | | | | allows for feedback so you don't have to waste time |
| blogs can be very effective for an organization. | | | | in a meeting anymore. You can gain feedback about |
| Microsoft guru Robert Scoble talks about how | | | | your business model or operation and use it to help |
| blogging can be used and should be used by | | | | improve your services. Blogs can be used for both |
| organizations to improve their lines of communication | | | | internal and external purposes, it's just figuring out |
| (Spring, 2006). He says blogging can substantially | | | | how to use them and incorporate them effectively |
| improve SEO ranking for some long phrase keywords | | | | that is key. |
| or unorthodox keywords that you normally would | | | | Specifically for party rental or entertainment |
| not optimize your site for. A survey discovered that | | | | companies, blogs can be productive by creating a |
| about "94% of bloggers reported seeing measurable | | | | buzz about your company and marking your brand |
| SEO benefits from blogging within 12 months" | | | | more visible online. Consumers are always looking for |
| (Odden, 2010). The most cited benefit of blogging for | | | | online sources to gain information before they shop. |
| SEO related purposes were to attract inbound links | | | | Especially party planners and coordinators that are |
| from other web sites. This creates a community and | | | | looking for best practices and tips on making their |
| establishes visibility for your organization as well as | | | | party work. Having an informative blog that helps |
| getting feedback and commentary about any new | | | | educate your target market will improve your |
| products, ideas, or events. | | | | company's perception and increase sales. Some party |
| Some good uses for blogs include highlighting new | | | | planning and event planning companies use a blog |
| products or services to your general public. | | | | style website because it can create a participative |
| Incorporating social media sites like Facebook, | | | | and committed loyal customer base that helps you as |
| Twitter, LinkedIn, and MySpace with your blog can | | | | a company improve your products and services. |
| only help to increase your reader group. A blog can | | | | Resources |
| function as a good channel for feedback or | | | | Spring, Natasha (2010) "The impact of blogging: real |
| commentary from your consumers on their ideas of | | | | or imagined? Microsoft blogging guru Robert Scoble |
| your new products or services. This can help save | | | | talks about what the technology means for |
| you potential time and resources with a product or | | | | companies and how they can use blogs to their |
| idea that might not be very successful. However, | | | | advantage". Communication World. findarticles.com/p |
| since blogs are a public forum you should be cautious | | | | articles/mi_m4422/is_3_23/ai_n26855783/ |
| of what you do make available for everyone. You | | | | Odden, Lee (2010) "Survey Results: Impact of |
| don't want someone taking your ideas or innovations | | | | blogging on search engine optimization" Online |
| and using them against you. | | | | Marketing Blog. toprankblog. |
| Have a lot of employees, distributors, or partners | | | | |