| A Conference and Events Organiser is a person or | | | | product - which is the most powerful force in the |
| company responsible for the complete organisation of | | | | trade industry. |
| a conference including any other event/events such | | | | With their tightly focused profiles and carefully |
| as: | | | | targeted audiences, these trade exhibitions are highly |
| - Exhibition | | | | cost-effective sales and marketing platforms. Unlike |
| - Trade show/fair | | | | other forms of communications such as, magazines |
| - Road Shows | | | | and direct mail, exhibitions create a two-way |
| - Award Ceremony | | | | communication process. Visitors can question, have |
| - Gala Dinners | | | | discussions, get their doubts cleared or even debate |
| - Any similar event as requested by the client | | | | on the product or service. Similarly, exhibitors can |
| Managing an event is equally important as the | | | | give and seek information, creating a platform to |
| organising of a conference. A conference will always | | | | conduct a face-to-face dialogue - the most |
| combine one or more of the above mentioned | | | | convincing form of selling and building good customer |
| events, thus requiring persons with specific expertise | | | | relationships. Therefore, an exhibition can be a vital |
| to take responsibility and organise the entire event - | | | | event to combine with a conference. |
| from start to end. | | | | The other categories of events may be less |
| Majority of the conferences which are organised by | | | | complicated for a Conference and Events Organiser; |
| both, the public and corporate sectors are combined | | | | however, they too require equal attention and careful |
| with an exhibition, which are considered to be | | | | planning in order to make the event a success. A |
| influential, flexible and most importantly it is a very | | | | trade show/fair can be quite similar to the |
| cost-effective business tool. Exhibitions play a vital | | | | organisation of an exhibition - although, it can vary |
| role in the marketing mix, along with direct selling, | | | | depending on the objective of the event and the |
| advertising, direct mail and Internet. Depending in your | | | | target audience. These trade shows can also be |
| type of brand or service, a Conference and Events | | | | targeted for the public; if so, it has to be organised |
| Organiser will always recommend the combination of | | | | accordingly. |
| an exhibition as it an important stimulus in the new | | | | Organisation of an award ceremony will need an |
| and emerging markets for industrial and commercial | | | | immense amount of prior arrangements - lists of |
| development. | | | | award winners, type of awards, chief guests and |
| An exhibition is one of the most effective mediums | | | | special speakers, the writing and arrangement of the |
| for creating and maintaining new contacts and | | | | awards and the arrangements for receiving them. |
| customer relations. It is the only event which | | | | This event will need close coordination with the client |
| physically brings together the buyer, seller and the | | | | in order to make it a success. |