| If you have ever put on an event, you know that | | | | When I was setting up the executive breakfast for |
| registration can be very tiring and cumbersome. If it | | | | my Power Marketing seminar, I had people go to the |
| is a large event, you will have a computer system | | | | Power Marketing Web site to register. It was the |
| that takes care of the registrations. The Web can | | | | only option they had. I found that a number of |
| also be used for registration just as it can be used to | | | | people wanted to register but were not computer |
| have people register for your newsletter. Event | | | | savvy enough to navigate the process. I contacted |
| registration on the Web enables you to drive people | | | | them by e-mail and asked for their information and |
| to your site and then navigate to the registration | | | | entered it into the registration form on their behalf. |
| page. This way they get a taste of who you are and | | | | Only a handful of people did not want to do this for |
| what you do at the same time that they are | | | | themselves. |
| registering. Unfortunately, not everyone will register | | | | In the long run, you can also have people pay for |
| from the Web site and you will still need to enter | | | | events on the Web at the same time. If you do not |
| some names by hand. This is not a big task if your | | | | have the ability to take credit cards over the Web, |
| anticipated audience is fairly small, but for a larger | | | | you can use a payment service such as PayPal. It will |
| event you will need to deal with the process | | | | take the orders and process the credit cards and |
| differently. Services such as make the process very | | | | even deposit the monies into your bank account. |
| simple. | | | | |