| Ask any marketer if it's important to have your logo | | | | each email with your custom colors, event logo, and |
| on all communication with any clients or potential | | | | information is a daunting process. |
| clients, and he or she will answer with a resounding | | | | So, find a system that allows you to customize your |
| "Yes!" It's very important that everything you send | | | | emails with your event logo and theme. This way, |
| out is branded by your logo so that recipients know | | | | not only will these emails take no persistent effort on |
| who has sent them what is - hopefully - valuable or | | | | your part, but you can make these automatic emails |
| necessary information. | | | | personalized with the merged registrant and event |
| They need to know where to go to get more | | | | information of your choice. You should be able to |
| information. As a conference planner, you want to | | | | create reusable email templates with graphics, colors, |
| make sure that either the event or company logo is | | | | and advanced text effects. All emails should be |
| on every email you send out whether it's | | | | addressed specifically to each registrant and at the |
| communication with past attendees, confirmation of | | | | same time that they carry the look you choose to |
| registration, or notification of event schedules and | | | | represent your event - such as your event logo and |
| changes. Making sure that all interactions with your | | | | theme. You might even want to insert links to |
| attendees (and potential attendees) carry your event | | | | invoices and receipts, "add-to-calendar," registration |
| logo and information is an important part of | | | | records, or maps and surveys. A link for tell-a-friend |
| consistent communication to ensure that your event | | | | viral marketing is also an excellent way to increase |
| appears professional and organized. | | | | the reach of you event with no extra effort on you |
| Although this may seem like common sense, it can | | | | part. |
| become extremely difficult to implement when you | | | | It's highly important that you choose conference |
| begin planning your conference and find that you | | | | registration software that will allow you to easily |
| have to customize each email. Even if you have | | | | create and save customized email templates to use |
| conference registration software that allows you to | | | | and reuse for your scheduled, confirmation, and |
| send batch emails so that you don't have to attempt | | | | feedback emails to ensure that you take full |
| to communicate directly with each attendee (entering | | | | advantage of all the time-saving options available to |
| their name and information separately into every | | | | you while guaranteeing that all communication with |
| email), you may find that remaking a template for | | | | attendees is standardized to your satisfaction. |