| Traditional marketing strategies encourage business | | | | to publication, and invite them to be interviewed as |
| owners to continually grow their businesses by adding | | | | your "guest expert" for the month/week. Record the |
| new customers. In today's competitive world of | | | | interview, transcribe the interview, and post the |
| business, it is more important than ever to aim for | | | | recorded interview and transcription, along the client's |
| more transactions with existing customers by using | | | | photograph, biography, and contact information on |
| the power of customer follow-up and attention to | | | | your website or in your newsletter. The enhanced |
| good service. | | | | visibility will speak volumes to your clients about your |
| These first ten tips will help you in turning your | | | | support for their lives, and will show others that you |
| existing customers into walking billboards for your | | | | are committed to the personal and professional |
| business and loyal customers for a lifetime. While we | | | | improvement of others. |
| aren't advocating that you do all of them, choosing | | | | 6. Invite your clients for a “sneak peek” |
| your favorite five and making sure they become a | | | | to test a new product, service, or teleclass before |
| part of your marketing efforts will pay off | | | | the general public is invited to participate. Make this |
| handsomely. | | | | "sneak peek” unforgettable. If you are offering |
| 1. Call your clients every Monday morning just to say | | | | the preview in a live setting, provide wonderful food |
| “Good Morning,” and to check in on how | | | | and drink. If this is an online event, teleclass, or virtual |
| things are going. This extra ounce of attention will | | | | offering, make the sneak preview say "WOW" with |
| keep you forefront in the minds of your clients, and | | | | fabulous graphics, distinct digital audios or videos, a |
| they will greatly appreciate your extended care and | | | | dynamic power point presentation, and a copy of a |
| concern. | | | | 15-20 page document which will add value to the life |
| 2. Keep a list of birthdays, special days of celebration, | | | | of your clients. |
| and upcoming special events in the life of your clients | | | | 7. One day each week, send your clients a special |
| and their families. On these special days, send a card | | | | quote or a brief story of inspiration. A wonderful |
| or small gift to let your clients know you are thinking | | | | online free resource for quotes and stories of |
| of them. On the same note, keep a detailed list of | | | | inspiration can be obtained through the [http:// <a |
| hobbies, interests, favorite foods, preferred music, | | | | target=]"> Cyber Nation is one of the largest |
| and the like. As you travel or are out and about, and | | | | online quote libraries celebrating the famous words of |
| you see a small token which you know your client | | | | men and women from history, both past and |
| would appreciate, buy the item, and ship it with a | | | | present. |
| note that says "I thought of you when I saw this! | | | | 8. Adopt the philosophy of Fed-Ex. Do you know |
| Enjoy!" One of the most desirable "client perks" is | | | | what Fed Ex says? "When it's a matter of hours, it's |
| tickets to a favorite sporting event or concert. Many | | | | a matter for FedEx. We can pick up and deliver |
| companies purchase packages of sporting event | | | | door-to-door 24/7/365 including weekends and |
| tickets strictly for the purpose of entertaining | | | | holidays and give you immediate confirmation. Just |
| champion clients and for building a long lasting | | | | pick a service and pick up the phone." Quick service, |
| relationship with the individual. | | | | 24/7/365 is the number one reason that the majority |
| 3. Be "Newsy" and a Trend Setter. One of the best | | | | of consumers in the United States choose Fed Ex |
| ways to develop loyal clients is to become a | | | | over other parcel delivery companies. As a coach, |
| trendsetter, continue your own education and | | | | you will develop loyal customers by being highly |
| training, and to become a forward thinker. By | | | | responsive and by delivering answers with lightning |
| attending training events and reading cutting edge | | | | speed. When your customers expect a response, |
| magazines such as Dwell, Futurist Magazine, FAST | | | | they usually expect it within 24 hours, so give them |
| Company, Gourmet, Architectural Digest, and even | | | | what they want, and you will develop a long list of |
| Cosmopolitan Magazine, you will be able to follow | | | | "raving fans." |
| trends which are current, allowing your clients to | | | | 9. Be highly accessible. Provide your clients with |
| receive the newest and best information available on | | | | multiple ways to contact you, including e-mail, fax, |
| a variety of topics from business to fashion to design | | | | mobile phone, business phone, and home phone. If |
| to travel to new foods on the market. | | | | you travel, contact your clients in advance to let |
| 4. Attend conferences for your clients. For clients | | | | them know you will be away from the office for a |
| who are too busy to attend a conference, you can | | | | few days and let them know how they can reach |
| offer to attend a conference in their place. The best | | | | you in the event of an emergency. Simply letting |
| approach is to choose a conference that will benefit | | | | your clients know that you are always available is |
| both you and your clients, and you pick up the tab | | | | very reassuring and will send the client the message |
| (you will be able to deduct your cost as a business | | | | that you care enough to be there for them at any |
| expense, so keep records and receipts for all | | | | time. |
| expenses). While attending the event, collect a | | | | 10. Open a private page on your website "For Clients |
| "goody bag" for each of your clients, that will include | | | | Only." This special page on your website will be a |
| samples from the conference exhibit and any written | | | | private area which will include valuable resources not |
| materials, which you feel may be of benefit to your | | | | made available to the public at large. This page may |
| clients. When you return from the event, host a | | | | include a free e-book, free audio course, free articles |
| one-hour conference call or teleclass to update your | | | | authored by you, or a growing list of resources you |
| clients on the latest/greatest in their industry. | | | | make available at no charge to those men and |
| 5. Feature your clients or referral partners on your | | | | women who do business with you. The key to a |
| website or in your newsletter as your honored man | | | | successful private resource page is to continually |
| or woman of the month/week. Contact your clients | | | | update the page, adding new resources that are |
| or people you often refer others to one month prior | | | | fresh and "cutting edge. |