| Suppose someone told you that it was your job to | | | | cake sales, right?) You'll also need a subscriber box to |
| host an online event... and you were starting | | | | collect email addresses... maybe a forum or |
| tomorrow. Think you'd feel comfortable just taking | | | | guestbook... basically, a *real* designer will know how |
| the plunge? If you've never "done" mass web | | | | to add that fancy stuff that will make your Big Day |
| promotion, then you're justified in feeling skittish | | | | interactive and fun. |
| about saying yes to such a project. Even so: some | | | | Skill 3: People skills. Do you refer to yourself as the |
| of the best professional relationships have come of | | | | Hobbit, and live in a hole underground for most of |
| group projects like online career fairs, info-go-rounds, | | | | the year? If you dread human contact, then you're |
| "invented holidays," and group creations and | | | | going to be unpleasantly surprised when the tidal |
| celebrations. Don't miss your chance to be noticed in | | | | wave of emails and phone calls come flying in once |
| your niche. :) | | | | your event "takes off." If this idea has you cowering |
| What might be a good online promotion to rally team | | | | in a corner gnawing your fingernails off, consider |
| spirit with your colleagues and snag some new buying | | | | hiring a professional people person or opting for more |
| prospects? An Online Marketers' Virtual Breakfast... a | | | | low-profile activity on the web! |
| pet network "dog show" with prizes for the winners... | | | | Skill 4: Integrated content assimilation. Internet |
| a Family Day on your forum... basically anything that's | | | | marketers are fast on their feet. The best ones |
| worth celebrating in real-life is worth creating a | | | | know that just ONE article can be leveraged for |
| fun-filled website that you can drive traffic to. Be | | | | maximum content efficiency across multiple |
| creative! That was why you became an | | | | marketing venues and "refreshed" for instant reuse. |
| entrepreneur, right? To tap that marketing brain of | | | | The best marketers know how to take a few |
| yours. | | | | paragraphs and a couple of links and with a few |
| (And while I'm talking about it, have I mentioned that | | | | tweaks give that tired old copy a new home and a |
| my Ryze Network colleagues and I are getting ready | | | | new life on the web. |
| to launch the First Annual Web Content Awareness | | | | Skill 5: Networking Skills. This is the most fundamental |
| Day on February 9, 2006? Well, we are and it's going | | | | requirement of online event launch. If you don't have |
| to be a fun-filled day chock full of tips and advice | | | | a network within your niche that full of people who |
| that the new marketer can use to build an online biz. | | | | are receptive to this crazy scheme of yours, the |
| Visit [ for more info.) | | | | event simply will not take off. Or maybe, it'll launch |
| So, the idea of event marketing seems rather | | | | okay but you'll make a little ripple when you could |
| titillating... but you're not so sure you can hack it. | | | | have made a bowling-ball-in-a-lake kinda splash. If |
| Before you put your skills to the real-world test, run | | | | your network members are close comrades, you can |
| through this list to figure out whether you qualify as | | | | work out barter arrangements or alternative |
| someone who can make an online promotion fly. | | | | payment options (example, a percentage of the |
| Essential Skills Needed Before Diving Headfirst into | | | | profits). |
| Online Event Promotions | | | | That covers it- the five essential must-haves for an |
| Skill 1. Killer copywriting ability. You have experience | | | | online event promoter. If you've got it, go for it. If |
| writing web copy (and your copy provokes | | | | not... well, there's always next year. Just keep honing |
| REACTIONS). Other alternative: your staff or | | | | those skills and you'll get where you need to be for |
| freelance copywriter is going to manage the online | | | | sure. :) |
| event for you. Why do you need a copywriter? | | | | Want to witness event planning live in action? Please |
| Because if you can't persuade people that this event | | | | join me and my marketing friends for the First Annual |
| will be the hit of the century, then you may as well | | | | Web Content Awareness Day, scheduled to launch |
| cancel the plan, man... | | | | on February 9, 2006 at [ |
| Skill 2. Refined web design skills. Of course, you'll | | | | Sneak Peek: Visit the Countdown to Web Content |
| want your online event to generate profit. For that | | | | Awareness Day Blog and learn how you can ride our |
| reason, the person who designs your website should | | | | wave of high web traffic! |
| not only be graphically advanced, but adept at setting | | | | Paste in this link: |
| up a shopping-cart type system where goods can be | | | | [ |
| purchased. (Hey, what's a county fair without funnel | | | | Copyright 2006 Dina Giolitto. All rights reserved. |