| Events can come in many forms, and include product | | | | least one bar and sufficient toilet facilities. |
| launches and press conferences attended by a few | | | | If the venue in question does not have the facilities |
| key representatives and journalists, right up to | | | | your event requires, you will need to find a |
| televised parties and award ceremonies that are | | | | cost-effective way to have them installed |
| attended by hundreds or thousands of celebrities and | | | | temporarily. |
| industry guests. | | | | If the event is launching or promoting a product, then |
| All kinds of events need to be managed, including | | | | branded decor will be a wise decision. Branding can go |
| corporate hospitality, company functions, Christmas | | | | anywhere, from banners above a doorway, to logos |
| parties, movie or theatre premieres, team-building | | | | on wristbands to promotional t-shirts. |
| away days, business lunches, drinks receptions, | | | | Decor and branding provide the visual impact that |
| summer garden parties, street shows and art | | | | helps to burn memories of an event into the minds |
| exhibitions. | | | | of the attendees, long after the taste of the food, |
| Event management is the act of managing any one | | | | the words of the speaker or the sounds of the |
| of these gatherings, at a specific time and place. All | | | | music have faded. This is especially true if press |
| aspects of an event need to be managed, and | | | | photographers might be present. |
| include details such as choosing the right venue, | | | | When providing refreshments, it is probably more |
| producing invitations, arranging decor and catering. | | | | appropriate to provide the likes of tea, coffee and |
| Organising an event can also involve hiring any | | | | water for a daytime function. A party at night is a |
| necessary staff such as entertainers, waiters, | | | | different situation, and might require either a free |
| cleaners and security. Holding an event for a product, | | | | bar, possibly sponsored by a drinks brand, or for the |
| or to celebrate an occasion, sends a message that | | | | event organiser to pay for it. Something like a |
| the product or occasion is important. | | | | nightclub event is naturally exempt from this, as |
| The work beings with choosing a location. If the | | | | clubbers are used to having to pay for drinks. |
| people that are to be invited can reach the location | | | | If promoting a brand, consider sending the revellers |
| easily, then they are arguably more likely to attend. | | | | home with a goody bag containing either samples of |
| Although a remote location might dissuade some | | | | your product, items that contain your brand logo - or |
| invitees from attending, if it is an exclusive and | | | | impressive designer freebies, if it is a particularly |
| unusual location - such as a stately home in the | | | | high-profile event. |
| countryside - that might prove to be part of the | | | | Having the right Health and Safety documents and |
| event's attraction. | | | | procedures are important to any event. A promoter |
| The venue must have the facilities needed, or be | | | | should complete a risk assessment form, and have |
| able to provide them. If it's something as simple as a | | | | public liability insurance in place. The venue must also |
| press conference, then a podium, PA system and | | | | have the appropriate paperwork regarding safety |
| some chairs might be enough. If it is a New Year's | | | | measures, such as fire doors and information on |
| Eve party for a thousand clubbers, then the venue | | | | capacity limits. |
| will need DJ equipment, a cloak room, A VIP area, at | | | | |