| The credit crunch is developing into a full-on recession | | | | which guarantees that the product will get noticed. |
| and that means that advertising budgets are | | | | Not only that, it is likely that it will get bounced about |
| shrinking. The events and exhibitions industry is | | | | quite a lot which makes it very interactive and highly |
| feeling the pressure just like the rest of the | | | | memorable. The fact that it has a chunky shape |
| advertising and marketing industry and is desperately | | | | makes it is very unlikely that this event invitation will |
| thinking of new ways and new products to ensure | | | | get binned. |
| that visitor numbers are high. It is not an easy task | | | | The product has a very distinctive shape that adds |
| but many events professionals are beginning to see | | | | to its curiosity value. That, combined with its |
| the sense in going the extra mile in order to make | | | | automatic pop-up action, qualifies it for consideration |
| sure that their invitations and other events publicity | | | | as a publicity handout at many types of event. |
| materials do not get overlooked or ignored in the | | | | Typically, this pop-up polyhedron would be a great |
| morning's business mail. | | | | success as a trade show handout where it would be |
| The UK manufacturers of pop-up and interactive | | | | received with much more enthusiasm than a hundred |
| marketing products also have their work cut out and | | | | leaflets. It would be met with an equally positive |
| enterprising companies are constantly coming up with | | | | response as a handout at a product launch event. |
| new ideas to keep the wheels turning. It seems that | | | | The unusual geometric shape of the Johnson 13 lends |
| events organizers and exhibitors are all looking for | | | | also itself to being designed as a Christmas |
| the same thing - something different! As well as | | | | decoration. This aspect is further enhanced with the |
| traditional shapes such as pop-up cubes, pop-up balls | | | | addition of a loop of silver or gold string which |
| and pop-up pyramids some new polyhedrons (or | | | | transforms it into a Christmas tree ornament. This |
| polyhedra) are coming to the fore. | | | | particular design option marks the product as being |
| For instance there is one product that is made up of | | | | eminently suited to being used in conjunction with |
| ten triangles, a pentagonal dipyramid which is also | | | | Christmas events such as a corporate party |
| known in geometric terms as a Johnson Solid - a | | | | invitation, a New Year celebration or an exhibition held |
| "Johnson 13" or "J13" to be precise. This product | | | | at that time of year. It would obviously be suitable |
| makes an excellent high-impact event invitation. It has | | | | for a manufacturer of Christmas products as an |
| a unique shape with an automatic pop-up action | | | | exhibition invitation at any time of year! |