| Often, online event promotions take on a "frenzied" | | | | into the mind of your target customer, extract |
| quality, and that's because most events require a | | | | exactly what that person wants, and then deliver the |
| short burst of energy to hit the public with just the | | | | dream by way of your website's written message. |
| right timing. You may have astutely picked up that | | | | 4. Your copywriter must have a gift for crafting a |
| those who take charge of network group events | | | | message that's organized, magnetic, and includes a |
| develop an exclamatory quality to their | | | | strong call to action. |
| communication which can actually be quite unnerving | | | | 5. Your copywriter must instinctively know how to |
| to those of us who don't care to be hurried and | | | | "switch it up" depending on which audience you're |
| hassled along. | | | | addressing at which time.* |
| So how is one supposed to make folks sit up and | | | | 6. Your copywriter must be diligent in building your |
| take notice of the Grand Event on such short notice, | | | | brand in every single piece of communication you |
| without coming across like a squawking chicken | | | | send out there! |
| running around with its head cut off? And how does | | | | Accept nothing less. |
| one get people to click that link without turning their | | | | *Did you know that in Online Event Promotion, you're |
| website into a cacaphony of flashing lights, bells, | | | | looking at two very different target groups, each of |
| whistles, all caps and urgent calls to action? | | | | which requires his own special "language" and |
| Why, it's all in the copywriting, of course. And while | | | | emotional incentive to act? Your first group is your |
| some webmasters decide to just "opt out" of the | | | | event participants, and your second group is your |
| copywriting process, the fact remains that no one's | | | | event's spectators and attendants. Your email |
| going to click that link without a big incentive as to | | | | campaign must be custom-tailored to each of those |
| WHAT'S IN IT FOR THEM. I mean it, nobody gives a | | | | groups, and this requires the fancy footwork of a |
| flying fig about that one little link among many other | | | | talented perspective-hopper! Look to a seasoned |
| links, boxes, buttons and other distracting | | | | copywriter who's up for the challenge. |
| doo-hickeys propped here and there and everywhere | | | | Wouldn't you love it if your online event became the |
| on your page. I don't care if you had tears of joy in | | | | season's biggest sensation? How do you think you'd |
| your eyes as you typed the href line all full of good | | | | feel if suddenly folks started treating you as a |
| intentions... they WILL NOT click the link unless you | | | | respected thought leader in your field? |
| give them a darned good reason why they should. | | | | Your copywriter can make that happen for you... that |
| So the point that I'm making here, is that if you want | | | | is, if you find that perfect one. :) |
| to unleash a powerful promotional campaign on the | | | | Want to witness event planning live in action? Please |
| web in a minimal amount of time, you are strongly | | | | join me and my marketing friends for the First Annual |
| advised to get a web copywriter who embodies the | | | | Web Content Awareness Day, scheduled to launch |
| following characteristics: | | | | on February 9, 2006 at [ |
| 1. Your copywriter must be aware of strategic | | | | Sneak Peek: Visit the Countdown to Web Content |
| keyword placement and categorical content as a | | | | Awareness Day Blog and learn how you can ride our |
| mass traffic generator. | | | | wave of high web traffic! |
| 2. Your copywriter must be able to whip out those | | | | Paste in this link: |
| copywriting guns and blow your reader's mind at a | | | | [ |
| moment's notice. | | | | Copyright 2006 Dina Giolitto. All rights reserved. |
| 3. Your copywriter must be able to dive head-first | | | | |