| Here are 12 tips to be a successful corporate and | | | | Objectives |
| private events planner: | | | | Your objectives will affect how you organize and |
| 1. Starting Point | | | | plan. Knowing the target audience's habits, taste, |
| Successful events need a lot hard work long before | | | | demographics etc will also assist you to customize |
| the event starts. The resounding success of any | | | | details like from food to party favors, decor to |
| event lies in how well you have done your research, | | | | entertainment. These are essentials to capture your |
| survey and in depth brainstorming of creative ideas | | | | audience's attention and have a mindshare of the pie. |
| and marketing strategy. How stressed out and how | | | | 7. Create Your Event - Choose The Right Theme |
| well you handle an event depends on many factors | | | | Thematic events are most memorable and fun and |
| like team work, industry knowledge, net work of | | | | guests can remember them well. Once you have a |
| both clients and suppliers. To armed with such | | | | capturing and unforgetable theme, your guests, |
| essentials for the job come with experience and | | | | clients and business associates will talk about it even |
| most of the time a great event planner learn on the | | | | lone after the event is over. |
| job, even for the experienced ones. So bottom line? | | | | 8. Create and Manage Your Guest List |
| Enjoy your learning journey! | | | | Corporate or private guest list needs to be handled |
| 2. Budget | | | | with care and ensuring that the contact list are in |
| A good event manager is one who is able to | | | | safe and secure hands is of paramount importance to |
| research, work on a detailed budget for your client | | | | your clients or your bosses. |
| or management's approval. Nowadays submitting a | | | | 9. Manage All Your Expenses |
| paper with lots of facts and figures is not sufficient. | | | | No event should be run without careful tracking and |
| Try convincing your very important decision makers | | | | managing of all the expenses. You will find that if you |
| using powerpoint presentations, videos or simulated | | | | managed your expenses well, you may even have |
| view of the event, it bring you closer to getting your | | | | excess money from the budget. |
| seal of approval faster. | | | | 10. Stay On Work Targets And Updated On All |
| 3. Great Team Leader, Fantastic Teammates | | | | Details |
| The events industry involves a lot of dedication, hard | | | | Stay on course on all work targets and ensure that |
| work and most of the time very long working hours. | | | | the whole team set out to accomplish each and |
| If you are the events manager, you will need to | | | | every one of them on time. Even if it means |
| empower to know your staff well (in terms of skills | | | | additional manpower is needed to do the job, you will |
| and character) in order to allocate your staff the | | | | need to do finished it the day before the even |
| appropriate type of work. Most head of events are | | | | starts. . |
| fully involve from the planning to execution and | | | | 11. Plan and Manage Logistics And Manpower |
| knows at their finger tips the progress of each | | | | It is crucial that you have mapped out all your |
| projects. | | | | logistics and plan your manpower accordingly. It is |
| Events staff are often given unofficial time off as | | | | common for even professional event planners with a |
| they often work very long hours. In fact in some | | | | large team of full time staff to engage part-time |
| events companies, some staff work from home! | | | | staff during the preparation period leading to the |
| Flexibity, humility and the ability to think on the feet | | | | days of execution especially for large conventions |
| are some characteristics of both the events manager | | | | and exhibitions. Get extra help and ensure you have |
| and teammates. | | | | budgeted for it. |
| 4. Calendar of Events | | | | 12. Post Event Evaluation And Thank You Cards |
| Part of your event planning should include a calendar | | | | You think you can relax and go for a holiday after |
| for all your corporate, marketing, special and | | | | the event? No. Post event management is just as |
| company events. You can create two types of | | | | important as the event itself. You need to send out |
| calendars: First, a comprehensive calendar for your | | | | media releases, pictures of the event and facts and |
| marketing team and secondly, a summarized version | | | | figures to all your stakeholders. And don't forget to |
| to update your boss, CEO, Board Members and | | | | mail out all your pre-prepared "Thank You" cards or |
| stakeholders. | | | | letters. |
| The calendar of events will assist you the strategic | | | | Collate and compile all kinds of feedbacks from your |
| planner to be on top of all things. | | | | target audience. |
| 5. Strategic Planning For Events | | | | Most people only get to see the glamour side of all |
| For strategic planning purposes, you should evaluate | | | | events, it is really hard and serious work. |
| every event on your corporate calendar annually. | | | | For seasoned and passionate event professionals, the |
| Critically and meticulously thrash events that are | | | | event is also about enjoying yourself and have fun. |
| obsolete, retain those that have current interest and | | | | At the end of it all, it can also be very fulfilling to see |
| are success. Engage both your internal and external | | | | your all your events splashed all over the newspapers |
| audit of all events. | | | | and prime time news and who knows it is the talk of |
| 6. Master Understanding Of Both Internal and External | | | | the town! |