How to Easily Start a Motivational Speaking Career

As a mentor and motivational speaker, I teach4) Decide if you are going to promote yourself over
people key principles that work to generate wealtha topic as you go after public speaking jobs.  If
for themselves over and over again.  I believeyou’re wondering why you would want to
anyone who has the desire can start a motivationalpromote a topic over yourself, the main reason is so
speaking career especially when they have the rightthat you can train other motivational speakers to do
tools and knowledge right in their hands.  Here areyour talk.  Your speakers can speak for a lower fee
six things you can do to get those public speakingor you can collect a booking fee from them. 
jobs and experience professional speaking success!Sometimes thought, a company will want only you.
1) Know who you want to target as a market and5) Develop a unique selling point (USP) for yourself. 
determine your affinity within this market.  Will theirWhy should conference organizers hire you?  You
audience like what you have to say?  Who do youhave to have a hook as you develop your
relate to and what’s your message?  Researchmotivational speaking career.  Your hook may not
your target market and see what kinds of productsnecessarily be a physical characteristic but it is a
they purchase, what kinds of information sells inpersonal branding that will help people to remember
these niches, and lastly, review whether or not yourwho you are.
materials match what you niche buys.6) Develop a marketing plan and market heavily to
2) You would also want to know your competition inyour niche.  Consider putting together a marketing
your niche.  What are they selling and how are theypackage that lets people know who you are. 
doing it?  (Motivational speaking tip:  Never be afraidInclude your biography, a photo, a demo clip (audio or
to learn from someone else.)  Research is reallyvideo), price sheet of your product for sale,
important.  As you discover how to get bookingstestimonials and possibly even a sample client list. 
for motivational speaking gigs, you’ll find thatGet all of your marketing materials finished and then
you’ll have a much easier time selling yourselfmarket, market, market!  If nobody knows about
when you know what your niche wants. you, they can’t book you! is where you can find
3) Create your marketing materials.  When starting aover 100+ hours of downloadable audio and video
motivational speaking business, get this part out thelessons that will show you how to make $100,000 to
way first so you can have time to focus on$1,000,000 dollars PER YEAR as a professional
marketing yourself.  The easiest thing to start withspeaker. James Malinchak, the author of this article
is to write a book on something that you want tocan be your online business coach and mentor. Simply
speak on.  Pull from things that you have experiencevisit to get started today with several FREE
with.  If you have a speech, write it down.  Solve aprofessional speaking audio recordings.
niche problem and then create a workbook program**Attn Ezine editors/Site owners**
or an audio / video training program that solves thatFeel free to reprint this article in its entirety in your
problem.  Sometimes, the market may choose you. ezine or on your site as long as you leave all links in
Conference planners may tell you what they needplace. You may not modify the content and must
and if you can meet those needs with yourinclude our resource box as listed above. You may
materials.  Research your niche and see if there aresign up as an affiliate at and insert your affiliate links.
any speakers that target what you’re targeting.