How to Plan Your Conference With Less Pain and More Gain

THERE is an alliterative saying I learnt in the Air Force:are expected to do and what you, the organiser will
Prior Preparation Prevents Pretty Poor Performance.do. Don't allow any room for errors.
The 6P Rule is central to many things, especiallySome specific points to watch for are:
those requiring structure and excellent organisation.
Why? Because if you don't get it right, every one of1. When you arrange food, such as lunch and morning
the participants will know you have dropped the ball.and afternoon tea, make sure you know what size
The first necessity is to know exactly what youand composition the food portions are. If necessary
want; will you provide lunch, include accommodation,get photos - ask for descriptions or have a look at
include freebies such as brief cases, package thewhat you are buying. It's easy to buy sandwiches for
conference with discount airfares, hire cars and a trip250 and find that the last 50 people don't get a
to a local tourism venue? What about spouses andsandwich because the first 200 took too many.
partners, will they be included? Once you knowNothing is more off-putting to clients than missing out
exactly what you want ... and it's a sound idea toon food or receiving what they consider small
contact several venue providers to ask what theyportions. Make sure you know what you are paying
will do for what cost, make sure you have a writtenfor and that you get it on the day (quality control!)
agreement about:2. Ensure everyone knows where and when sessions
are and how to find them (provide a map) or written
1. what you wantinstructions
2. when you want it3. If spouses and partners are accompanying
3. where it will happen at what costmembers, consider arranging some discounted prices
4. who will carry out the various roles/activitiesfor meals, car hire, trips etc - you can ask for a
5. what will happen if something goes wrongcommission
(contingency plan)4. If you are presenting, make sure you know what
Once you have agreed what you want and thetechnology will be available and that your version of
venue provider has agreed to provide it, you are onsoftware is compatible - have a contingency plan for
your way. Or are you? You aren't, because there istechnology just in case it fails at the critical moment.
much more to do ... like communicating with theTell other presenters what is available
intended participants ... the reason for the conference.5. Some of the little things matter; catering for
You need to be explicit in what the conferencevegetarians, ensuring water jugs are sitting on
offers, how people nominate and pay, when it willsomething that will absorb condensation so that
start and so on. In fact what you should do ...participants don't get droplets of water on their
mentally, is think through the various ways andpaperwork or clothes, seat comfort, adequate
options for people to attend. Go through each stepbreaks, good airconditioning or heating, no distractions
and ask yourself, 'What happens here, how will it befrom outside noise etc
handled?'6. Finally, when people book their attendance, send
Imagine yourself writing a cheque to pay yourthem a letter confirming accommodation, specific
nomination ... where will you send it, what will happenevents for which they are booked, timings, and give
once it is received? By doing this mental thing, youthem a contact number of someone who can handle
can identify 'fail points', which may preventlast minute cancellations, changes or problems that
embarassment and inefficiencies somewhere downarise
the track. For example, incorrect payee details on aThe secret to successful conference organisation is
cheque will require you to contact the sender andgood planning and meticulous attention to detail. If
have another cheque raised ... all valuable time andyou aren't a 'detail' person, think about hiring a
resources wasted.conference organiser who is or get a conference
Make sure participants are fully aware of what theyplanning checklist and use it.