| The catering business, like any other is extremely | | | | Having the largest range of unique products and |
| competitive. To stand out from the crown and win | | | | services to offer can give you a competitive |
| new clients you need to be better than your | | | | advantage when it comes to promoting your |
| competitors at promoting or marketing your catering | | | | company. |
| business services. Here are a few tried and tested | | | | Mingling with competition is always healthy! You may |
| marketing tactics that you can consider to promote | | | | find that your products and services are not so |
| your catering business. | | | | similar after all and that you could benefit by referring |
| Advertising goes a long way towards spreading your | | | | each other to clients who are looking for specific |
| message across the markets that you are targeting. | | | | services that one of you may provide better than |
| Also consider dispatching press releases to local | | | | the other. |
| newspapers to grab attention. You can also tap into | | | | Aside from having healthy competitor relations you |
| TV networks and radio shows when they, from time | | | | should also develop a wider network of business |
| to time need people to interview for their | | | | associates. Introduce yourself to event-related |
| food-related programs. Put time into understanding all | | | | companies like decorators, event coordinators and |
| the advertising options that are available, budget for | | | | printers and cross promote each others services. |
| some methods that you feel will work and then test | | | | Study business models and other successful |
| methods against each other to find the winners that | | | | companies to find out how they promote their |
| produce results to justify the expense. | | | | products or services. There is so much to learn from |
| Offering your customers extra services is always a | | | | the great entrepreneurial spirit! Practice what they |
| welcome gesture as customers like to have a variety | | | | preach and see how you can extend their ideals |
| of choices. Up-selling is a common strategy for | | | | towards your catering business. |
| generating added revenue. Perk up your catering | | | | Showing off your corporate social responsibility can |
| business by adding services such as flower | | | | also boost your catering business. Join charity |
| arrangements or setting up fixtures for outdoor | | | | cook-off events in the community to push for |
| events. Try to up-sell clients on more expensive | | | | further free publicity for your company. Participating |
| foods and beverages as well. | | | | in worthwhile charitable programs could also create a |
| Ensure long-lasting relationships with customers by | | | | positive attitude among your staff (as well as your |
| having unique products to sell. A competitive business | | | | clients) as they can see that you are running a |
| such as the catering industry requires an innovative | | | | business with care and gratitude. |
| mind that can keep coming up with new ideas to | | | | Marketing and promotion tactics, no matter how |
| impress customers while still offering quality and | | | | unconventional they may seem, can propel your |
| consistency. Sustaining their support through incentive | | | | catering business to a more profitable level. Being |
| programs like discounts and package deals are good | | | | marketing-savvy puts you one step closer to |
| tactics. | | | | success in the catering business. |