| April is already here, which means conference season | | | | |
| isn't too far away! With that sentence alone you may | | | | 1. Use headlines in marketing materials like "Sold out |
| have felt some urgency in ensuring everything is | | | | last year, don't miss out this year!" |
| on-track for what our industry considers the busiest | | | | 2. State the event is limited to x number of |
| time of year. This month we'll talk about creating | | | | registrations |
| some urgency when promoting your event to help | | | | 3. Consider showing the number of spaces left on |
| increase your registration count. | | | | your registration form - this should be an option in |
| When you ask most people who attended the now | | | | most registration systems. |
| famous Canada vs. USA Gold Medal Hockey game | | | | 4. State that a waitlist will not be offered |
| last Sunday, they would probably say they wouldn't | | | | 5. Don't make your early bird date too far into the |
| trade those tickets for anything. Ask a die hard fan | | | | future |
| who is without a ticket what they would do to | | | | 6. Consider stating that pre-registration is required in |
| obtain one, and your answer may range from tens | | | | order to accommodate everyone. State that |
| of thousands of dollars, to perhaps their right arm! | | | | registrations will not be allowed at the event. |
| This sort of urgency is what all event planners dream | | | | 7. Make the registration deadline clear. As it gets |
| of. | | | | closer, highlight that in your marketing materials to |
| So, how do you create such urgency? Start with | | | | get people motivated |
| these ideas: | | | | Now get going, you haven't got much time! |