| Collecting and managing your event participant data is | | | | content could be: |
| only half the battle. The key to hosting a great | | | | * Inviting the registrant to visit your event website |
| event is to keep your participants' excitement level | | | | for more event information. |
| rising steadily from date of registration to the day | | | | * Announcements of new event merchandise for |
| they show up to your event. If event registration | | | | sale with a link to your online registration form for |
| opens 3, 4, or 5 months prior to the event date, | | | | purchase. |
| expect that some registrants may get preoccupied | | | | * Training tips |
| at the office or with daily life and lose that feeling of | | | | * Testimonials from last year's event participants |
| exhilaration they experienced when signing up for the | | | | * Results or video from last year's event |
| event. Keeping in contact with your participants on a | | | | * Reminders of where and when to pick up your |
| regular basis will build anticipation and ensure they | | | | race packet |
| show up to the event ready to have a great time. | | | | * A final email including last minute updates to the |
| You should shop around for a fully automated event | | | | event schedule and weather forecast. |
| management system that enables you to schedule | | | | These are only a few examples of email content |
| your follow-up emails to be sent out automatically on | | | | that has worked well for event organisers I have |
| the date you choose with the custom content you | | | | worked with at The Active Network. Our best |
| want to deliver. Some ideas for follow-up email | | | | advice would be to get creative! |