Networking at Conferences - How to Choose the Right One to Attend

Networking works! Whether you are a Brick andbusiness.
Mortar Business or an online business - networking• Look at event registration costs - Will you
events are happening everywhere - Online, Live andrecoup the fees?
Local. Live events and conferences are a great way• Look at the speakers - Who is coming to regale
to network with others in your business field. Humanyou with their business savvy? If the speakers
interaction builds strong relationships especiallyinvolved are other business owners or role models in
relationships that may have started online. They areyour industry that you have wanted to meet, don't
also a great way to practice networking skills inpass up the chance to have your questions
person. But what events are right for you? The trickanswered and gain some insight and knowledge from
is knowing where to look. Here are a fewa skilled speaker. Adding a face to face will really help
suggestions:gel your connections as well. Contacts made at
• Check local Business organizations for postedevents can have long lasting benefits.
events.Choosing a live event to attend doesn't have to be a
• Visit your favorite blogs/websites forhard decision. Gather as much information as you can
information. If these people are speaking or attendingabout upcoming events, their location and fees so
a conference they will want to let their readers knowyou can map out your networking strategy. And it
about it.should all be about strategy - why you want to
• Visit online forums. Business forums usually haveattend and what you will gain from attending.
a place where they list upcoming events both onlineThis past year I attended the Niche Affiliate
and offline.Marketing Systems Conference in Atlanta - I chose
• Visit social networking sites. These are great forto go for a few reasons:
business connections - Facebook and Linked In are1. I wanted to learn more about Affiliate Marketing
two main places where many people or groups postand how it works.
events and send out invites.2. It was an opportunity to meet two of my clients
Now that you have found some options, how do youin person - one from British Columbia and one from
choose one? Look at what your goal is for attendingCalifornia, as well as a Colleague from Washington
the event. You will want to choose live events thatState. I am from the East Coast of Canada so it
are relevant to your business. You wouldn't attend awould be rare for me to meet these people in
crafting seminar if you sell gardening supplies. And,person.
you probably would pass on a seminar that highlights3. There were many other top internet marketers
how offline businesses can get into online markets ifthere I have been following online for more than one
you already own an online business.year and it was a chance to listen to their wisdom in
Here are some pointers to making a decision:person as well as meet them face to face.
• Check geographic location - Your first time out,When you make conference/event choices by
you might want to stay close to home to lowerstrategically choosing reasons why or why not to go
costs. Money is often tight when you are starting ayou will find your investment well worth it!