Networking Made Easy - Five Steps to Maximizing Your Networking Success

Networking is the number one method for securing aspecialty, highlighting any event that illustrates your
new position or career. No, it doesn't mean going toexpertise in a particular area. This is also where you
large gatherings, being uncomfortable talking totell them that you would like to set up an
strangers, and giving away as many cards as youinformational meeting where they, experts in their
can. It does mean connecting with people so thatown field, could enlighten you regarding the newest
they can help you further your goals to either findingindustry trends, who the industry leaders are,
a new job or new career or even keeping the onecontacts they may have that might be helpful to you
you have.in providing further information. It has been my
Networking is nothing more sharing time, information,experience that when my clients don't ask for a job
resources, and opportunities. Success is not justor job referral but rather for that person to share
about what you know, it's who you know...and howtheir knowledge and expertise, they often walk
you keep it all organized. Since 80 percent of jobsaway with excellent referrals and sometimes
are found through networking, you can't rely solelypotential job situations.
on the big online job boards or the Sunday Help3. Setting up the Informational Interview.
Wanted ads.The goal of this meeting is to walk away with at
So let's get started. To effectively utilize yourleast two names of people in the industry/company
extended network of professional and personalin which you have an interest in working.
relationships you have to have a plan. These fiveUsing your list from step 1, create a chart that
steps should help you maximize the time you spendindicates how close your relationship with them is,
networking.their place of work, position, what you hope to gain
1. Develop Your Contact List.from them and what, if anything you can do for
Networking contacts can be divided into twothem. Start with people you know well first. Strong
different categories.a) These consist of friends,ties provide people with greater motivation to be of
relatives, neighbors, parents of your children's friends,assistance and are more easily available and
etc. These are people who do not necessarily workaccessible. It is also a great way to practice your
in nor know much about your industry. They knowscript and learn how to improvise based on questions
you on a personal level and might be a good tothat come up.
source of learning more about how others view you,4. Become the Expert.
your strengths, and your weaknesses. They might beThese informational meetings should be a great
able to provide information on different industriessource of current information, not only on the
that could utilize your experience and skills based onindustry and the companies involved but also on the
their knowledge base. Additionally, they may havepeople within the industry and the various jobs and
access to people in your industry through their socialpositions they hold. This also affords you the
network and could be a good source of referral.b)opportunity to find out where the needs or
People from your industry such as past and currentweaknesses are in the industry and how you can
co-workers, former and current managers, former orbecome the expert at filling these needs.
current clients, industry analysts, recruiters, members5. Conferences, Associations, Groups
of professional associations, industry conventionFind out about conferences being held in your area of
planners, and industry journalists. This group ofinterest. Attending enables you to extend your
professionals would be a great source of industrynetwork and create greater possibilities for job
and specific company information, knowledge ofopportunities. Before you go, create a plan of which
company activities (whether they are hiring or firing),groups/companies/people you want to make sure
an excellent source of referrals to potential hiringyou make contact with. Conference planners
managers, great exposure to the largest number ofgenerally provide this information at sign up. If the
people that could impact your job search significantly.cost of attendance is prohibitive, see if there is any
2. Create the Script.way for you to work or volunteer at the conference
For many people, networking is uncomfortable for aproviding you with free or greatly reduced entrance
variety of reasons. To ensure that you are notcost. Join any alumni or business associations and
stymied by the process, it is best to create agroups that provide a forum for members. By getting
script(s) for you to use when contacting a variety oflists of members it will enable you to search out
people across a broad spectrum of industries,those that might be able to provide assistance in
specialties, and degrees of separation. This script, noyour job search.
longer than one minute in length, should remind themNow the rest is up to you. Good luck with your
or inform them of your background and areas ofnetworking.