| I'm sure you've seen the prominent place Omega | | | | where results in the nearest 100th of a second |
| Watches at the Olympics in Beijing, China. Omega is | | | | recorded and in the 1932 Olympics where results |
| the official timekeeper for the 2008 Olympics. This is | | | | were only reported to the nearest 10th of a second. |
| the 23rd time that Omega has held this position the | | | | Swiss timing technology then has increased the |
| first of which was in the 1932 Olympic Games in Los | | | | validity and reliably of newly established World |
| Angeles. At that time, one technician used 30 | | | | Records allowing for a more pure measure of an |
| stopwatches. At the 1936 Olympic Games in Berlin, | | | | athlete's true ability by dramatically reducing |
| watchmaker Paul-Louis Guignard took 185 | | | | measurement error. There is no doubt the timing |
| chronographs, which fit into one suitcase. With the | | | | technology will continue to improve and thus allow for |
| rapid acceleration of timing technology the 2008 | | | | greater precision and accuracy in future Olympic |
| Olympic games figures to be the most reliable and | | | | Games and World Championships. |
| accurate in the history of the Olympics. We already | | | | Omega is part of the Swatch Group, which is the |
| saw the accuracy of this technology, specifically | | | | world's largest watchmaker. For over 50 years |
| Omega's Touch Pad systems, as Michael Phelps when | | | | Omega has been the premier Swiss watch for active |
| for his record straight eight gold medals. | | | | people, as it is known for its durability, precision, and |
| At the Beijing Olympic games, Omega is utilizing 109 | | | | style. It was also the first watch used by Astronauts |
| miles of cables and over 400 tons of timing | | | | on the Moon. Given its involvement and global |
| equipment. Digital photo timing equipment, called Scan | | | | exposure as the official timekeeper of the 2008 |
| O'Vison, will be used for the sprints, hurdles, and | | | | Olympics, Omega expects to dramatically increase its |
| medium length races. Omega is also integrating GPS | | | | consumer watch sales. Specifically, the Seamaster |
| transponders into their timing systems for sailing, | | | | and Timeless watch series are expected to exceed |
| rowing and marathon competitions. Given the | | | | sales expectations. One might guess this is primarily |
| sophistication of Omega's timing equipment, results | | | | because consumers want their own small piece of |
| down to 2,000thof a second are now being reported. | | | | the magic of the 2008 Olympic Games. |
| This is quite a department from the 1954 Olympics | | | | |