| So how do you find out what your time to complete | | | | introductory page stating that "Registration Takes |
| is? A few of the leading edge online registration | | | | Only X Minutes" you can help your registrants better |
| software packages now provide integrated analytics | | | | plan their time. This in turn will make them more likely |
| reports with their standard registration package. | | | | to commit a specific block of time to your |
| However, if you don't currently use a system like | | | | registration process. |
| this, or are locked into a restrictive contract with | | | | The next step you should take is to break the |
| another company, then you may be able to | | | | registration process down into the specific |
| implement a free tracking program like Google | | | | components. This will help you to identify where |
| Analytics to help you determine your time to | | | | there are specific sticking points within your |
| complete. But the easiest way to get this information | | | | registration process that can be improved. Are |
| is to use an event registration company that has | | | | registrants spending 15 minutes on your lodging page? |
| already done the work for you to give you the right | | | | Maybe you can pare down the options a bit. Are |
| stats. | | | | they looking at the pricing options for an inordinate |
| What you really want to know is how long the entire | | | | amount of time? Maybe you should look into |
| process takes (introduction to confirmation) as well | | | | providing more or less options so that they don't |
| as how much each page of the form contributes to | | | | need to work around your system. |
| the total time. This is one of the great advantages | | | | Finding out how long it takes your registrants to |
| that web forms have over paper forms: you can | | | | complete your form gives you great insight into |
| virtually be sitting over your registrants' shoulders | | | | where you can make improvements, and can also |
| watching their progress through the form. | | | | make your registrants more comfortable with the |
| Once you know the total average time to completion | | | | registration process. Putting it all together makes |
| you can use it immediately to help increase | | | | great improvements in your form. |
| completed registrations. By adding a line to your | | | | |