| Promotional merchandise makes up a large proportion | | | | feeling, the event will be advertised to everybody in |
| of the total incoming revenue of a concert or event. | | | | the vicinity in full view for all to see, gaining maximum |
| It is made up of high quality printed items that are | | | | exposure for any future events, or to increase |
| available through online gift suppliers and printed with | | | | exposure of the artists. The T-shirts act as a walking |
| information that is related to the event such as | | | | billboard and is a "vote" from that person towards |
| programme times, photos, slogans and logos. These | | | | the event for all to see. |
| items are then sold as souvenir items to the people | | | | Other popular items are the smaller gimmicky type |
| attending the event. Such items may include | | | | items such as the key rings, flashlights, or flags. |
| promotional caps, t-shirts, pens, mugs, or clothing and | | | | These make an excellent revenue stream as profit is |
| these are so successful not only as they create a big | | | | made through each purchase. Having a few staff |
| revenue stream, but also continue to advertise the | | | | walk round with the flashlight for demonstration will |
| event a long time after, every time the merchandise | | | | encourage the sales as the impression will be given |
| is used. | | | | this will enhance the whole event experience. People |
| Usually event organiser orders the promotional | | | | will be waving their flash lights in the air at the event |
| merchandise long before the event from an online | | | | for added enjoyment. |
| supplier and then this is distributed through stores, | | | | In fact, merchandising is such successful revenue |
| people or magazines. There might be a couple of | | | | stream that it has been deployed by TV, film and |
| shops available for purchases on the event site, plus | | | | music. You may be surprised to learn that more |
| an effective way to boost sales is to have | | | | money has been made from the merchandising of |
| merchandisers walk bearing the types of good that | | | | Harry Potter than the sale of books alone. |
| can be purchased for a souvenir. Merchandise is so | | | | Merchandise includes pens, pencil cases, clothing, lunch |
| popular as it provide the attendees with a long lasting | | | | boxes, rulers, toys etc. |
| reminder of the event and something that they can | | | | Promotional merchandise has been utilised by |
| take home. | | | | companies not for the sales directly but for the |
| Perhaps the most effective merchandise for an | | | | successful advertising merchandise achieves. The |
| event is the basic T-shirt. This is a low cost clothing | | | | merchandise is used as giveaways so that every |
| item that is a very popular item. T-shirts being one of | | | | time the items are used, a constant source of |
| the most popular worn items of clothing but also | | | | advertising is delivered to the subject and the people |
| make fantastic promotion long after the even t is | | | | around. A company´s logo is printed on to the |
| finished. Perhaps you want to put the event name, | | | | items, so they are in full view for all to see. Pound |
| the artists and the location in full view on the T-shirt, | | | | for pound promotional merchandise is more effective |
| whilst the subject is wearing it with a "I went there" | | | | than any other form of advertising. |