| Stories about credit card fraud and undelivered | | | | 6. Avoid automatically redirecting people to a |
| products and services that have been purchased | | | | different webpage or trying to mask web addresses. |
| online get a lot of attention. Fortunately, this | | | | 7. Tell people what to do with clear and concise |
| attention brings awareness to the risks out there. | | | | instructions. What you think is obvious may not be to |
| Event planners trying to get people to register and | | | | everyone. |
| pay online may not think this way, but if you take a | | | | 8. Make your form clean and neat with everything |
| few easy steps to reduce fear, uncertainty and | | | | nicely lined up, text wrapping in good places and |
| doubt in your registration process, it will give you a | | | | sufficient and consistent spacing between elements |
| strong competitive advantage and get more people | | | | to give it a professional appearance. |
| signing up for your events. | | | | 9. Don't make people create an account with your |
| Ways to reduce fear, uncertainty and doubt to get | | | | registration company before they can register for |
| more registrations: | | | | your event. |
| | | | 10. Don't have advertising on your form unless it's a |
| 1. Give the name, phone number and email address of | | | | sponsor for your event. |
| a real person people can contact if they have | | | | 11. Make sure the registration form is branded to |
| questions or concerns. | | | | match your website or event marketing material to |
| 2. Add logos to your form to show that you have | | | | give you a consistent look. |
| met certain business and security standards such as | | | | 12. Make sure registrants don't get any kind of pop |
| the Better Business Bureau logo, the Security logo | | | | up security warnings from their browser. |
| for the company providing the SSL certificate, etc. | | | | Finally, make sure that you choose your online |
| 3. Have a privacy policy easily accessible. | | | | registration provider carefully. A good provider will |
| 4. State the cancellation and refund policy and make | | | | help you create a good form and make |
| it fair and friendly. | | | | recommendations that will reduce fear, uncertainty |
| 5. Make it clear what is and what isn't included in the | | | | and doubt to help your events succeed. |
| registration fee. | | | | |