| Most of the adults have had a bit of experience in | | | | for the participants. There have been incidents of |
| organising birthday parties or marriage receptions. It | | | | extreme violence during rock concerts; Rolling Stone's |
| may have been for a friend or a close relative. But | | | | Altamont free concert in 1969 was one such |
| nearly all of us end up feeling a bit exhausted and | | | | infamous event. |
| never really get around to doing everything we | | | | It is a norm for multi-million dollar business houses to |
| wanted to. Managing an event requires the expertise | | | | make their presence felt by hosting corporate |
| of professionals as much as any other enterprise. | | | | functions of magnitude. These corporate functions |
| Large-scale events like music concerts, product | | | | may be aimed at strengthening relations with |
| launches, sports championships need a greater | | | | customers or at better bonding and understanding |
| degree of involvement by experts. At times this | | | | with employees. Generally, these corporate functions |
| involvement may have to begin way before the | | | | are like mega get-togethers with the idea of creating |
| actual event. Choosing the site as per client | | | | bonhomie among the employees. |
| specifications, discussing the finances and material | | | | The event management companies work in close |
| procurement are a few pre-event necessities. | | | | co-ordination with the human resources department |
| Olympics, the grandest of all sports events, to the | | | | of the host company. Together they decide on the |
| product launches, big budget weddings and corporate | | | | particulars of the event, site (indoor/ outdoor), |
| functions, every event is managed as an individual | | | | lighting to be hired and rental for the arrangements, |
| project by the event management firms. | | | | entertainment, food and drinks. Then, all of them |
| Every event is quite unique in its own way and | | | | would like to have the video production of the event. |
| demands a different approach. The rock concerts for | | | | The event management personnel would take care |
| example are just like any other music concert except | | | | of all this and can even customise their general event |
| for the huge crowds of enthusiastic fans they draw. | | | | format according to the host's preferences. |
| The event management works in tandem with the | | | | To conclude, application of management concepts in |
| musicians in setting up the stage, sound and lighting | | | | business has led to better control on different |
| on hire and rental for other peripherals for making | | | | aspects of it. Arranging a dinner for four may not |
| the event possible. Crowd management is a very | | | | seem to require a lot of event management aptitude. |
| critical aspect of such events, including product | | | | But then, the application of management |
| launches involving video production, which if not | | | | fundamentals sure can bring about a significant value |
| looked into carefully can ruin the whole experience | | | | addition. |