| There are more than 89 million unmarried adults in the | | | | transportation are some niches they have interest in. |
| United States. Unlike their counterparts of one and | | | | Event marketing companies have also discovered this |
| two generations ago, these unmarried Americans are | | | | demographics' entertainment likes differ from the |
| loving it. They are not spending every waking hour | | | | norm and spending more for that privilege is not an |
| looking for a mate, they are enjoying their lives living | | | | issue. |
| in the now. Traditionally "single" was always | | | | Single females are much more pragmatic about their |
| synonymous with partygoer. Not today. Today's | | | | future then single males. This hard-nosed approach |
| singles have a lot more to do and to think about | | | | makes real estate, financial services, and insurance |
| then only that. Like married people, they are also | | | | products important to them. Now is fun but the |
| concerned about work and their career, family, home, | | | | future will come. Preparing for that future is essential. |
| leisure time, investment and retirement. For them life | | | | They use consumer magazines and the Internet to |
| is more than partying. | | | | influence their decisions and search for a lot of |
| For the first time is history, more than half of the | | | | merchandise online. An exquisite appearance goes |
| American women are single. Single female consumers | | | | without saying. Fine appeal and accessories are |
| are a burgeoning market. No longer classed within the | | | | requisite. This is another area where online shopping is |
| women as a whole consumer directory, single female | | | | developing great inroads. |
| consumers have different needs, different purchasing | | | | Catering to the growing urban single female |
| goals, and different buying habits. This new market is | | | | population is big business. Anything that can make |
| requiring the major retailers and service providers | | | | their lives easier, more comfortable, safe, and fun |
| change their marketing approach to appeal to this | | | | they will go for. Commanding larger salaries, without |
| large and affluent consumer group. | | | | the added expense of family care and children, these |
| Marketing opportunities catering to this vastly | | | | ladies have discretionary income to use as they |
| untapped single female consumer community is | | | | please. And they spend it on those things that please |
| developing but is still in its infancy. Older single women | | | | them. Single female consumers are a specialty market |
| in particular are an exceptionally lucrative market. | | | | with broad (no pun intended) appeal. There are so |
| Older single women have the means to invest in | | | | many opportunities available to serve this wonderful |
| luxury purchases. Industries such as travel, | | | | demographic. |
| investments, specialty foods, custom homes, and | | | | Have you considered it? |