| Before the displays are set up, before the | | | | Improved Team Communication |
| promotional materials are unpacked, before a single | | | | Some of the more powerful online event and exhibit |
| person walks the show floor, the ability to have | | | | management systems offer useful applications to |
| successful trade show exhibits often comes down to | | | | improve team communication as well as organization. |
| one important factor-good organization. For a | | | | There are tools to notify sales staff of details about |
| professional managing participation in multiple shows a | | | | upcoming events, which users can utilize to create |
| year, there's a lot of juggling that goes into making | | | | and share staffing schedules. |
| sure everything gets to the right destination at the | | | | There are also lead management applications that |
| right time and that the goals of each show are met. | | | | allow users to set up lead banks. The lead bank might |
| Fortunately, the world of trade show displays, like | | | | be general or it might be specific to a show. Tools to |
| any thriving industry, has seen impressive | | | | create lead reports and lead surveys can be |
| technological improvements in recent years. Chief | | | | invaluable for evaluating the success of trade show |
| among these has been the creation of online exhibit | | | | exhibits or participation in a particular show. |
| and event management applications. Some event | | | | Useful Planning Tools |
| management companies now offer online solutions to | | | | Other planning and evaluation tools are also available |
| create a seamless system that helps clients organize | | | | in some event and exhibit management suites. There |
| their trade show displays and allows the event | | | | are budgeting tools that allow users to create |
| management companies to better meet client needs. | | | | budgets for shows and then track expenditures |
| Inventory Real Time, Anytime | | | | against a spending plan. Some programs provide |
| The most basic online event and exhibit management | | | | historical information on events including layout, costs, |
| tools allow users to manage their inventory of trade | | | | and show details to easily compare shows. There are |
| show displays. It's an easy way to see at all times | | | | even tools to assist with travel planning. |
| which displays, graphics, literature and promotional | | | | The new online event and exhibit management |
| materials are available. The schedule of upcoming | | | | services give companies the power of inventory |
| events can be viewed, which can be helpful when | | | | management anytime anywhere. Beyond just the |
| evaluating availability for new shows or other | | | | obvious organizational benefit of inventory |
| opportunities. Users can track where items are and | | | | management, these systems can create time and |
| when they are scheduled to ship. | | | | money savings. Everything from better lead |
| When there's a new commitment, users can | | | | management to improved budgeting and evaluation |
| conveniently use an online system to schedule the | | | | are possible, with the right application. For anyone |
| necessary trade show exhibits and materials to be | | | | who must manage multiple trade show exhibits and |
| moved and set up where they are needed. If new | | | | participation in multiple shows per year, an online |
| graphics or hardware are needed, they can be | | | | event and exhibit management system can be |
| ordered on the same site. Repairs to trade show | | | | beneficial. |
| displays might also be ordered online. | | | | |