| In the early days, they were called scalpers. They | | | | teams in action and cheer for them, and celebrate |
| were individuals who try to make a living by selling | | | | with them if they win the championship. In view of |
| tickets outside the stadium, arenas or theaters. | | | | this, there is an emerging and on-going evolution in |
| Today, there are many established companies which | | | | secondary ticketing industry. |
| deal in reselling tickets and they call themselves ticket | | | | One site, for example, was created in 2004, when its |
| brokers. No matter what euphemism word you use, | | | | then MIT student founder was unable to obtain the |
| reselling sports tickets, concert tickets and theater | | | | World Series ticket in 2003 at an affordable price. |
| tickets is their business. | | | | This paved the way for other online stores to offer |
| Within the first few hours an event organizer made | | | | customer discounts when they purchase certain |
| the ticket available online, tickets are already sold out. | | | | amount of tickets, unlike before when sports tickets |
| The ticket brokers bought them to outdo sports | | | | are highly priced from its original face value. Now, we |
| fans in obtaining the ticket. After a while, a large | | | | often read, affordable and cheap tickets when we |
| number of tickets are offered in other sites, like | | | | visit this online marketplace. |
| TickCo Premium Seating, Ticketmaster, and StubHub, | | | | The secondary ticketing industry is evolving along |
| among others. | | | | with the advancement of technology in software |
| The demand to take hold sports tickets like the | | | | platform catered to this business as well as the |
| World Series tickets and other championship events | | | | acquisition of major sports organizations to use its |
| are huge. Sports fanatics prefer to see their favorite | | | | services to their advantage. |