| Picture this. You make a sales call on an important | | | | "THE BOSS TOLD ME TO CALL YOU" |
| prospectyet are unable to see the decision maker. | | | | Here's a fact. Food, especially donuts, are a powerful |
| Being an innovator,you leave a box of donuts to | | | | selling tool |
| show that you care, AND leavethem in an attractive, | | | | HERE ARE THE TOP TEN WAYS DONUTS HELP |
| DESIGNER donut box with your businesscard | | | | YOU SELL |
| prominently displayed at the top of the box. | | | | 10) Your name is associated with a pleasant |
| Later, the decision maker walks into the room for a | | | | experience |
| refill and | | | | 9) It will be remembered for days after you have |
| WHAM, the compelling aroma of fresh donuts hangs | | | | been there |
| in the airlike the sweet smell of success. The boss is | | | | 8) You can bring it as often as you like |
| drawn to the box. | | | | 7) By giving to them they feel an obligation to give |
| But this is no ordinary box. Instead of some name | | | | to you |
| brand donutchain, or any donut shop name for that | | | | 6) Your card on the box acts as a silent sales rep all |
| matter, covering the boxthere is a huge smiley face | | | | day long |
| saying "Have a great day". | | | | 5) You're always welcome, they look FORWARD to |
| Almost as being pulled by an unseen force she | | | | seeing you |
| moves to the donutbox and what does she see? | | | | 4) It costs much less than lunches out or sporting |
| Looking up at her is the chocolatecovered donut of | | | | event tickets |
| her dreams. Without hesitation, she is the bossafter | | | | 3) It's not yet another coffee mug to clutter up their |
| all, she reaches in and takes a bite. Oh yeah. | | | | offices |
| It's good to be the boss. She's relaxed and enjoying | | | | 2) It gets you through the front door |
| the unexpectedtreat but still massively curious about | | | | 1) The number one reason is .........."The water cooler |
| the box. A smily face? Shetakes a look and the first | | | | effect". |
| thing she notices is your business card. | | | | Here's how the water cooler effect works. YOU will |
| As fate would have it, just the product she is going | | | | nowhave access to the inner sanctum where you |
| to spec outtomorrow. "I'm remembering this" she | | | | meet peoplewho influence the purchase of what you |
| says and notes down your nameand number. The | | | | are selling andseem to become one of them. You are |
| next day you get a call from their | | | | their ally, not anadversary. This positions you to be |
| purchasingdepartment, not only for pricing but that | | | | the first person theythink of when they have a need |
| the Boss requited thatthey call you. THERE IS NO | | | | for what you sell. |
| COMPETITIVE ADVANTAGE GREATER THAN | | | | THAT'S POSITIONING FOR SUCCESS! |