| Using your trade show booth to maximum effect | | | | well as obtain better quality visitors because, if a |
| involves more than simply choosing a vivid color | | | | visitor is interested in a product or service which is |
| scheme and eye-catching designs; it also requires a | | | | related to your own line of work, then they will also |
| lot of lateral thinking and moving yourself outside of | | | | be more inclined to be interested in you too. |
| the "box" allocated to you by the trade show | | | | Promotional Tools |
| managers. Remember you have a number of | | | | Self-promotion is essential for trade show success |
| dynamic elements at work on the trade show floor - | | | | and this title covers a multitude of techniques from |
| attendees, other exhibitors, promotional gimmickry, | | | | engaging live performers and booth babes, through |
| pre-show marketing and the trade show | | | | to holding business card prize draws, seminars and |
| management marketing effort. | | | | conference, guest speaking in-show advertizing and |
| Attendee | | | | promotion. The trade show giveaway should also be |
| Amongst that swirling mass of humanity, there are | | | | carefully selected and managed - no matter what |
| hundreds of opportunities for you to engage the | | | | you are using for promotional purposes, instill in your |
| audience and more than this, for attendees to | | | | booth staff that nothing is "free" - if a visitor wants |
| actively promote your booth and trade show | | | | a mug or baseball cap, they have to earn it, but then |
| presence directly. | | | | of course, you have to decide what the threshold |
| The power of referrals coupled with tangible rewards | | | | for receiving these freebies will be. |
| and incentives can make individual visitors your booth | | | | On the Arena Floor |
| ambassadors when they leave. Incentivizing visitors | | | | Remember your booth does not need to be the only |
| with a good promotional giveaway if they return for | | | | physical presence you have within the event - it is |
| a sales presentation or seminar with x number of | | | | simple and cost effective to populate the trade show |
| guests, but remember you are looking for good | | | | space with smaller, point-of-sale booths comprising of |
| quality referrals and not simply a bunch of people | | | | one or two person stands to give greater arena |
| making up booth numbers. | | | | coverage. Consider placing these smaller, satellite |
| Fellow Exhibitors | | | | booths at strategic points around the arena floor - |
| Obtain a list of other exhibitors from trade show | | | | typically you will be aiming for the entrances/exits, |
| management and identify those who have a | | | | close to food and refreshment outlets, but don't |
| common, but not competing interest with your own | | | | forget to try and get them close to your big |
| efforts - you are looking for synergetic opportunities | | | | competitors in the hope you can siphon off some of |
| here. By arranging to cross-promote each other's | | | | their traffic too! |
| booth's you will increase your own traffic figures as | | | | |