| Some of the BEST speaker-marketing ideas for | | | | business and income to incredible levels. What Gene |
| making BIG MONEY as a public speaker come from | | | | was talking about was that he didn’t focus the |
| outside of the speaking industry. This is a lesson | | | | majority of his time on the craft of being a musician. |
| many speakers miss. | | | | He focused the majority of his time on the marketing |
| I’ve never listened to one KISS song, | | | | and business side. |
| wouldn’t have a clue of any KISS song titles and | | | | So what does this have to do with you as a public |
| couldn’t name one band member other than | | | | speaker? It has everything to do with you and your |
| Gene Simmons. Here’s why I know Gene | | | | public speaking business. I’m always preaching to |
| Simmons and study him. | | | | new and experienced speakers that I teach in my |
| As I was channel surfing on the television late one | | | | boot camps and in my coaching programs that… |
| evening several years ago, I came across KISS band | | | | You’re NOT in the speaking business. |
| leader Gene Simmons being interviewed on a | | | | You’re in the business of marketing your public |
| business show. That intrigued me as I thought why is | | | | speaking services! |
| band-guy on this business show? This ought to be | | | | I don’t care what your message is about or how |
| humorous. So I thought I’d watch for a few | | | | good of a speaker you are, if you’re not |
| minutes and get a good laugh. As I listened, I quickly | | | | focusing 90% of your time and energy on positioning |
| realized Gene Simmons was nothing short of brilliant. | | | | and marketing yourself and your uniqueness while |
| The host asked Gene why KISS sold so many | | | | creating multiple streams of speaking income, then |
| albums and continues to earn mega-millions each year | | | | you will make mediocre money. |
| while many other talented artists never seem to | | | | My friend Alexandria Brown (aka, The E-Zine Queen) |
| make it? | | | | always says, ‘The marketing is more important |
| Gene’s answer was profound and made me an | | | | than the mastery!’ How true that is. It |
| instant fan. He said, ‘That’s easy. Most | | | | doesn’t matter how great you are at the craft, |
| artists just don’t get it. While they’re all out | | | | in this case delivering a presentation. If you can’t |
| spending an enormous amount of time and money | | | | effectively market yourself to close bookings and |
| trying to craft their songs, vocals and lyrics, I was | | | | get event coordinators to give you money, then you |
| crafting a business by creating uniqueness, brand and | | | | will experience frustration as a public speaker. |
| other revenue streams!’ | | | | From this moment forward, always focus the |
| WOW! Talk about a person who gets it! | | | | majority of your time and energy on the marketing, |
| If you didn’t catch-the-message then you’re | | | | not the craft and watch your public speaking |
| missing one of the most important speaker | | | | business soar to new heights you dreamed of |
| marketing lessons that can sky-rocket your speaking | | | | reaching! |