| It is becoming more and more expected that event | | | | book a celebrity to present or entertain at an event |
| organisers book a celebrity. Party goers and even | | | | where clients or potential clients might be present. |
| corporate event attendees are increasingly expecting | | | | The celebrity in this case will be used to demonstrate |
| more from the entertainment which they are | | | | how important the client is to the company: the |
| offered, so it is really no surprise that organisers feel | | | | celebrity will be a tool to impress. |
| obliged to book a famous guest. | | | | Charity event organisers also tend to book a |
| In the corporate world, it is not uncommon to book | | | | celebrity for their events. They do this in order to |
| a famous guest to attend annual conferences which | | | | use the celebrity as an advertising tool both for the |
| the entire team will attend. The larger the company, | | | | event itself and the charity in general. The presence |
| the more budget that can be devoted to this, | | | | of the celebrity always arouses interest in an event |
| naturally. Indeed, many companies hire famous faces | | | | and increases attendance. If the celebrity is booked |
| from the relevant business field, or from sports or | | | | to speak then their passionate support for the cause, |
| comedy. The celebrity they hire to speak is often | | | | then donations are likely to be encouraged for the |
| treated as a reward for employees. Equally, a | | | | cause. |
| celebrity motivational speaker may be chosen in | | | | In short, there is no right or wrong time to book a |
| order to boost morale within the team. | | | | celebrity and they are useful at a number of events. |
| In other circumstances, a business might choose to | | | | |