Who You Represent in Business is Not Who You Are As a Person

How many times have you been told by a colleague,profession I was representing. I was addressed as
"you represent that group"? I have encountered thatDoctor, Lawyer, Professor, Podiatrist, Chiropractor,
line numerous times over my many years ofPublic Insurance Adjuster, Lobbyist, Executive
association management. I made a living for over 25Director, Executive VP, President, CEO, Consultant,
years serving many professions that were not mainMarketing Analyst, Negotiator, and Legislator. Okay,
stream or what one would call the elite in the healthyou get the point, I have been many things to many
care or insurance industry.people but I always remained "Who I Was"!
My experiences for whatever reason placed me inThe key here is to never become what it is you do
front of associations, societies, organizations wherebut be who you are and allow your professional
they lacked funding resources to adequately supportexpertise and dynamic personality to do the rest.
staff compliments and provide for the necessaryMost successful administrators/managers do one
tools to make the task of marketing their industrything with ease; they Communicate Effectively and
easy!with Sincerity and Honesty. If you are true to your
Early on I realized that their money is the sameskill sets and believe in yourself with a degree of
currency as other top notch agencies I could haveself-confidence you can do pretty much anything you
worked for. Only difference they did not have aswant to do in life.
much. What began as one client would eventuallyMy mother Louise, would always tell me, "son there
turn into many clients in that the niche market I wasis nothing you cannot do", I grew up believing in that
making for my services was in the allied health carestatement and to this day I marvel at my
industry. The Allied Care Industry is simple thoseaccomplishments and success - you see without the
health care providers not considered main streambelief I am who I am I doubt I would have been able
health care according of course to only "main stream"to have the confidence to do what I did in life and I
health care providers.am still moving forward looking for new challenges on
My experience would allow me to learn so muchthe horizon. Maybe someday soon I will earn a new
about the allied health care industry that I became antitle but for now I am who I am and I am proud of
expert in many professions. I became so engrossedthat!
in my service that I was called by title of the